Social Media
Social media platform TikTok has seen market penetration and usage increase dramatically. But what is the potential for African marketers?
Consumer Values
New research shows that a winning approach for connecting with African consumers requires a combination of local awareness, cause orientation and global alignment.
Brand Value
Retailer Checkers and banking industry challenger Capitec also feature strongly in South Africa’s annual Brand Finance report.
Trade Agreements
What is the African Continental Free Trade Area and how can it unite marketers and better link consumerism with economic development?
Social Media
A US court has okayed a class-action lawsuit over claims of inflated advertising metrics. Aussie’s consumer watchdog is going to court too.
Public Relations
Annual study of Nigeria’s public relations sector is to become a continent-wide analysis of the PR and communications industry.
Marketing magazines
Issue 1 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading.
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Social Media Influencers
Non-expert influencers may be the next frontier of direct-to-consumer pharmaceutical marketing, say experts.
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Advertising Restrictions
UK medical researchers say they have proof that people will eat less ‘bad’ food if curbs are placed on advertising them.
Advertising Restrictions Read More »
E-Commerce
Tech giant aims to cut down on online shopping sessions that are abandoned because consumers can’t find the product they’re looking for.