Industry Awards
Leaders drawn from Egypt, Nigeria and South Africa will join a regional panel judging advertising and marketing campaigns from the MEA region.
Social Media
Business would create fictitious reviews and feedback for its clients in an effort to falsely increase their Customer Feedback Score.
Advertising Creativity
Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
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Weird Marketing
An annual basketball tournament in the US gets sports fans hot under the collar. A beer brand has seen an unusual marketing opportunity.
Public Relations
Survey of more than 550 practitioners in 27 African countries portrays a growing industry emerging successfully from the pandemic.
OOH Advertising
Reliable and usable audience measurement is the holy grail for any medium and one that Out-of-Home has struggled with in the past.
AMC Member News
Eleven-member Governing Council of the CIMG is sworn in for a three-year term by the country’s Minister of Education.
Marketing Campaigns
Following on the heels of his brand ambassador role with Hugo Boss, African-born Khaby Lame has been recruited to promote the new Nitro Pepsi drink.
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Advertising Strategy
Tech giant releases a new video ad that is almost nine minutes long. And it’s attracting close to a million views a day on YouTube.
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The Metaverse
As the metaverse continues to interest and confuse consumers, beer brand Heineken has launched a tongue-in-cheek virtual beer to capitalise on the hype.