Automotive Marketing
New appointee has extensive international experience in US and various European automotive markets.
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Iconic Brands
It was on this day in 1958 that the famous Lego plastic brick system was patented – and the brand was on its way to becoming world renowned.
Consumer Trends
An environment of uncertainty is changing the way consumers think and how they go about their shopping, researchers find.
Media Buying
Exclusive SSA sales partner for digital media brands such as Twitter, Spotify and Snapchat acquired by global media player.
Business Strategy
Company with some of the world’s best-known FMCG brands is under pressure after delivering poor business performance last year.
Growth Strategies
Fjord Trends 2022 investigates human behaviours relevant to marketers that will affect culture, society and business in the coming year.
Brand Value
Apple retains its worldwide ‘most valuable brand’ title with a record valuation of more than US$355-billion, followed by Amazon and Google.
Social media marketing
Study of sports industry in 2021 says Nike leveraged a massive 16 236 commercial partners on social media to produce US$617m in ad value.
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Brand Purpose
Prominent fund manager believes the focus is excessive and a factor in Unilever’s poor business performance last year.
Shopper Behaviour
As Africa’s retail landscape shifts due to the pandemic, festive season shopper research provides new insights.