Advertising
Corporate banker Rand Merchant Bank confirms Grey as its new creative agency as it seeks to ‘energise’ and ‘bring life’ to the brand.
Purpose-led Marketing
Do consumers care how a company behaves, if the product and price is right? Research shows they do favour brands with a social purpose.
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Doing Business
Business confidence amongst South African small business owners was decidedly low towards the end of 2021, after a notable increase in the second quarter of last year.
Online Meetings
Pitching a new campaign to a client, or a revised strategy to management, is stress-inducing. Doing it online has added a new dimension.
Consumer Trends
Report reveals the key themes businesses must understand to keep pace with rapidly evolving consumer preferences around the world.
Media Strategy
Marketers wanting to target TV audiences in two Portuguese-speaking African countries now have two new options to consider.
App-based Marketing
It started as a messaging app for connecting families, friends and social groups. Now WhatsApp is an effective marketing tool in Africa.
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Reputation Management
Consumer watchdog believes some fashion brands may be making misleading claims about environmental credentials in their marketing.
Reputation Management Read More »
Consumer Trends
The African cultural revolution is permeating how consumers on the continent want to interact with brands, study finds.
Digital Sales
As consumers shifted their spending from ‘needs’ to ‘wants’, luxury handbags had the highest YoY global growth with an increase of 45%.