Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
EXECUTIVE APPOINTMENTS
Branding agency HKLM appoints Clayton McCoy as new Managing Director
By our African Marketing Confederation News Team | 2025
McCoy brings two decades of experience of working with blue-chip clients in various markets, including in Africa and the Middle East.
Africa-based branding agency HKLM has announced the appointment of Clayton McCoy as its new Managing Director. McCoy, who was Head of Strategy, succeeds Zahra Mirza with immediate effect.
Clayton McCoy. Photo: HKLM
He has nearly two decades of experience, working across various industry sectors with blue-chip brands in over 25 countries. His experience includes being General Manager of HKLM Middle East, and Partner at Empire, an advertising and media agency operating from offices in London, Dubai and Cape Town.
According to a press statement from HKLM, he will “draw on his extensive experience living and working in Africa, the Middle East and Asia to elevate HKLM’s global strategic offering”.
Comments McCoy: “My passion has always centred on developing compelling, practical brand communication and marketing strategies that fuel success and seamless execution. This foundation excites me as I step into this role, eager to build on HKLM’s legacy and shape its future.”
Notes Gary Harwood, co-founder and Board member: “Clayton joined us 17 years ago as a brand consultant and later led our Dubai office. Heading our strategy practice area in recent years, his profound grasp of our business, industry insight, and strategic flair position him ideally to guide HKLM and our clients toward an exciting new future.”
On his LinkedIn profile, McCoy describes himself as “a passionate strategic brand and communication professional. I work with clients to build brands and reputations that significantly contribute to business goals and to help these brands connect more effectively with their stakeholders”.
He holds undergraduate and postgraduate degrees in General Management and is pursuing an MBA.
HKLM’s client list includes Rand Merchant Bank, Anglo American, Envusa Energy and Old Mutual financial services.
Study examines drivers of FMCG purchases in three African markets
GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
E-commerce retailer aims to speak to the hearts of South Africans
As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.
Dentsu Kenya appoints Rehema Chege as Business Head, Creative
She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.
Can the low flypast raise the brand bar for the airline involved?
Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?
East Africa’s AAR Healthcare makes senior marketing appointment
Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.
Kantar’s African business announces significant leadership changes
Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.
Africa Creator Festival returns to advance the creator economy
The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.
Zambia Institute of Marketing enjoys busy time as it hosts key events
Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.
Experienced beverages marketer Bodam Taiwo takes on new Diageo role
She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.
Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.