World-famous Tupperware brand is on the brink of disaster
Almost eight decades of history could be about to disappear as once-dominant Tupperware brand hits tough times.
World-famous Tupperware brand is on the brink of disaster Read More »
Business Strategy
Successfully commercialising technology requires a basic decision
Before positioning a product or services relative to competitors, managers must decide in what form the innovation will go to market.
Successfully commercialising technology requires a basic decision Read More »
Business Strategy
Revlon, operating in nearly 150 countries, may soon be bankrupt. Supply chain problems and digital competition are said to be factors.
Business Strategy
Companies tend to set unrealistic goals and underestimate how local factors may impact consumer buying decisions.
Business Strategy
The research also informs governments and organisations about how best to help entrepreneurs in developing countries.
Business Strategy
Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.
Business Strategy
New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.
Business Strategy
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.
Business Strategy
Changes that consumer-facing businesses make in the new Covid world must be rooted in trusted data and up-to-the-moment forecasts: GfK boss.
Business Strategy
Academics find that using the freemium approach tends to benefit the market leaders only. Other companies are worse off.