Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.
French supermarket chain to grow African presence and enter Algeria Read More »
Company showed Cover-induced losses in 2019 and 2020, but revised business strategies and customer loyalty has helped turn things around.
Unilever’s Ghana business gets back on a path of sustained growth Read More »
Almost eight decades of history could be about to disappear as once-dominant Tupperware brand hits tough times.
World-famous Tupperware brand is on the brink of disaster Read More »
Before positioning a product or services relative to competitors, managers must decide in what form the innovation will go to market.
Successfully commercialising technology requires a basic decision Read More »
Revlon, operating in nearly 150 countries, may soon be bankrupt. Supply chain problems and digital competition are said to be factors.
Companies tend to set unrealistic goals and underestimate how local factors may impact consumer buying decisions.
The research also informs governments and organisations about how best to help entrepreneurs in developing countries.
Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.
New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.
