Business Strategy

Highly competitive Nigerian bitters market gets yet another entrant

Media event in Lagos unveils Nollywood brand ambassador and premium brand strategy for Korect Bitters, which joins a host of competitors.

New facility near Pretoria is a ‘significant milestone’ in meeting local market needs and supporting economic development.

Simbisa Brands expects to be operating around 1,000 outlets in Zimbabwe and other African markets within the next 18 months.

Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.

Company showed Cover-induced losses in 2019 and 2020, but revised business strategies and customer loyalty has helped turn things around.

Almost eight decades of history could be about to disappear as once-dominant Tupperware brand hits tough times.

Before positioning a product or services relative to competitors, managers must decide in what form the innovation will go to market.

Revlon, operating in nearly 150 countries, may soon be bankrupt. Supply chain problems and digital competition are said to be factors.

Companies tend to set unrealistic goals and underestimate how local factors may impact consumer buying decisions.

The research also informs governments and organisations about how best to help entrepreneurs in developing countries.