Business Strategy
Companies tend to set unrealistic goals and underestimate how local factors may impact consumer buying decisions.
Companies tend to set unrealistic goals and underestimate how local factors may impact consumer buying decisions.
The research also informs governments and organisations about how best to help entrepreneurs in developing countries.
Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.
New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.
Changes that consumer-facing businesses make in the new Covid world must be rooted in trusted data and up-to-the-moment forecasts: GfK boss.
Academics find that using the freemium approach tends to benefit the market leaders only. Other companies are worse off.
Company with some of the world’s best-known FMCG brands is under pressure after delivering poor business performance last year.
Africa Communications Media Group sells majority stake to Marco, which has a strong presence in North Africa.