Ghana-based agency appointed to help Johnnie Walker stride across Africa

Says EchoHouse’s founder and CEO, Beryl Agyekum Ayaaba: “This partnership represents exactly what EchoHouse is working towards, which is to connect iconic global brands to the pulse of African markets.  

“Our win was about the authentic creative concepts; it was about demonstrating our unique ability to translate international brand values through a distinct African lens. 

“With EchoHouse Africa’s 17-year foundation and presence in several countries, the BA:KO By EchoHouse team is leveraging years of experience, authenticity, and quality in engaging today’s sophisticated African consumers.” 

Significant growth in African markets 

The African spirits market is experiencing significant growth, with premium whisky consumption rising among the continent’s expanding middle class.  

With changing consumer preferences and increasing sophistication in taste, the Johnny Walker brand is looking to leverage African marketing expertise to connect with new demographics while maintaining its premium positioning. 

Ayaaba believes that, as markets across the continent continue to grow, the demand for agencies that can bridge global brand strategies with local cultural contexts will only increase. 

“Our approach will combine data-driven insights with cultural intelligence and community building,” she says. 

“We will be measuring success not just in traditional metrics, but in how effectively we help Johnnie Walker become part of authentic moments that matter to African consumers.”  

EchoHouse has a presence in Ghana, South Africa, Nigeria, Liberia, Côte d’Ivoire, Benin, and Sierra Leone.