Ghana’s marketing body calls on practitioners to comply with the law

There are clear standards for qualification, registration and ethical practice – as found in sections 24 and 52 of the CIMG Act 2020 (Act 1021) and sections 3,4 and 5 of the CIMG Regulations 2023 (L.I. 2479). 

“Marketing plays a critical role in national development, consumer protection and business sustainability. The law is explicit that any person who practises marketing in Ghana is required to be duly qualified and registered with the Chartered Institute of Marketing, Ghana,” Mr Agyekum stated. 

Primary and most structured pathway for practitioners 

He explained that the CIMG Professional Marketing Qualification (PMQ) remains the primary and most structured pathway for practitioners to attain recognised professional status, deepen competence and secure registration with the Institute, as required under the law. The PMQ equips marketers with contemporary skills, ethical grounding and professional credibility aligned with both local realities and global best practices. 

Mr Agyekum further emphasised that the regulations mandate adherence to professional standards, continuing professional development and ethical conduct, while also empowering the Institute to sanction unprofessional marketing practices – as found from sections 6-14 of the CIMG Regulations 2023 (L.I. 2479). 

“Regularising your membership is not purely an administrative exercise; it is a legal obligation and a professional responsibility. Beyond compliance, it signals credibility, protects the public and elevates the standing of marketing as a profession in Ghana,” he added. 

He therefore urged practising marketers in corporate organisations, agencies, SMEs, the public sector and consultancy spaces – especially those yet to regularise their status – to take immediate steps to enrol in the CIMG Professional Marketing Qualification or the Accelerator Programme, and to register with the Institute. 

The Registrar reaffirmed CIMG’s commitment to supporting professionals through flexible pathways, accredited study centres, and continuous professional development programmes to ensure inclusive access to professional certification. 

CIMG is a member of the African Marketing Confederation.