Ghana’s marketing body launches accelerator programme for execs

The CIMG Accelerator Marketing Programme is crafted for visionary decision-makers who operate at the highest levels of leadership and influence. The programme delivers practical, strategic and future-focused marketing capabilities required to navigate complex market environments, drive innovation and significantly amplify organisational impact. 

Speaking on the rationale behind the programme, the National President of CIMG, Mr Michael Abbiw, said the initiative was developed in direct response to feedback from senior professionals and business leaders seeking a faster pathway to formal marketing qualification. 

“We listened to practitioners, business owners and senior leaders who wanted a marketing qualification but simply didn’t have the time to go through years of study. This programme is our response, built on your experience and designed to help you contribute even more to the growth of the profession. Participants will gain cutting-edge insights, practical tools and strategic foresight to strengthen competitive advantage and deliver measurable business results,” he said. 

Mr Abbiw further assured participants of the credibility and global recognition of CIMG’s qualifications, stressing the institute’s strong legal and international standing. 

“CIMG has a charter and the legal backing to award qualifications that are recognised not only in Ghana, but across Africa and beyond. With our partnership with the African Marketing Confederation and Chartered Institute of Marketing UK, participants can be confident they are earning a qualification with real international standing,” he added. 

The programme is delivered through three intensive modules: 

Module One: Marketing Risk Management 
This module provides a laser-focused approach to managing marketing risks. It adopts a risk management framework that enables marketers and business leaders to effectively handle risks in marketing decisions, from strategic envisioning through to strategy implementation. 

Module Two: Marketing Execution Management 
This module takes a strategic and practical approach to managing marketing execution, with a strong emphasis on market creation and market security. It explores the principles of marketing and how they are applied to secure markets and achieve strategic marketing objectives. The module integrates legal and financial perspectives into marketing, offering participants deeper insights into market creation, growth and protection as foundations for effective strategy. 

Module Three: Integrated Sustainability Marketing 
This module delivers an integrated approach to sustainability marketing, focusing on the transition from ‘brown marketing’ to ‘green marketing’ practices. It extends into social and governance considerations within the broader Environmental, Social and Governance (ESG) framework, preparing participants to lead responsible, future-ready marketing strategies. 

CIMG says the Accelerator Marketing Programme reinforces its commitment to providing senior professionals with a fast-track pathway to advanced marketing competence and strategic excellence.