A.M.C. MEMBER NEWS

Legacy meets tomorrow as Ugandan marketers gather to reflect and innovate

By our African Marketing Confederation News Team | 2025

The recent G.O.A.T. Marketers’ Fireplace event organised by the Uganda Marketers Society did more than just celebrate excellence.

The African marketing landscape continues to evolve at remarkable speed, but every so often an event rises above the noise, an experience that not only celebrates excellence but reshapes the conversations around creativity, data, culture and brand legacy.

Uganda Marketers Society’s G.O.A.T. (Greatest of All Time) Edition of the Marketers’ Fireplace was exactly that moment. Held at Hotel Africana in Kampala in November, it brought together senior marketing leaders, agency creatives and ambitious young practitioners for a day that fused reflection, innovation and celebration.

The programme featured high-impact keynote addresses, insight-rich panel sessions, actionable masterclasses and an awards ceremony recognising brands and marketers whose work has redefined the industry.

The President of the Uganda Marketers Society, Charity Winnie Kamusiime Asiimwe opened the gathering with a powerful reflection on purpose, responsibility and the evolving identity of the marketing profession.

UMS President, Charity Kamusiime, addresses the audience. Photo: UMS

She reminded the fraternity that the G.O.A.T. theme is not reserved for those already celebrated, but is an open invitation for every marketer to rise, refine their craft and embrace the discipline required to build meaningful legacies.

Three strategic priorities for the future

Her presentation highlighted three strategic priorities for the future: strengthening continuous professional development to keep marketers adaptive in a fast-changing world; fostering collaboration among brands, agencies, academia and innovators; and prioritising ethical marketing as a driver of trust, credibility and long-term brand success.

The President applauded the boldness and creativity demonstrated across the industry, affirming that the resilience of Ugandan marketers continues to raise the bar for the region. She closed her remarks with an inspiring call to action – to lead with integrity, pursue bold ideas and create work that shapes culture and commerce for generations to come.

You can find out more about the activities of the Uganda Marketers Society – and the other dynamic member associations of the African Marketing Confederation – in the soon-to-be-published next issue (Issue 4 2025) of Strategic Marketing for Africa, the official magazine of the AMC. Look out for it!

A passenger jet at a gate viewed from the nose with a sunset sky and dark clouds in the background

Airline body urges African governments to act on opening market access

‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.

Two hockey players battle for the puck along the boards during a game one in blue and one in white

Uganda Tourism Board partners with major European ice hockey league

UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.

Two young women sit together looking at a tablet one in an orange sweater holds a bottle while the other in a pink hoodie eyes the screen

Researchers explain why 10-second micro ads outperform longer spots

Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.

Worker on a ladder painting the yellow storefront of a corner shop labeled supeco and label vie with shoppers and parked vehicles nearby

Competition continues to grow in the Moroccan supermarket sector

Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.

Gold hotel toiletries sachets arranged on a marble bathroom counter including a vanity kit and shower gel beside a glass

Study identifies harmful paradox behind well-meaning green efforts

Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.

Medical professional in a white coat and pink hairnet demonstrates handwashing at a stainless steel station while soldiers watch nearby

President Mahama commissions expanded evaporated milk facility in Ghana

Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.

Diverse group of people posing for a group photo in a bright lobby under an empa banner with 'this is possibility ' text above

Momentum beginning to build for 2027 ACCS gathering in Addis Ababa

Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.

Young woman with curly hair smiling while looking at her phone outdoors wearing earphones

PwC report examines the future of African entertainment and media

Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.

Four professionals in blue protective coats and hairnets cut a blue ribbon during a factory ceremony celebrating a ribbon cutting event

Unilever investment expands its Vaseline production capacity in Africa

The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.

Group of formally dressed award winners posing on stage with trophies at the world cruise awards ceremony

World MICE Awards in Jamaica honour best African and global achievers

Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.

Five adults in a rural village square talk holding notebooks and papers as they discuss together at sunset

AI won’t replace market research. But it will expose weak strategy

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.