The ‘magic sauce’ that will define the top brands of tomorrow
May 30, 2023
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
LATEST news
YouTube ad revenue set to power ahead in 2023 after 2022 slowdown
May 30, 2023
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Targeting young tech-heads? Perhaps NFTs are the way to go?
May 29, 2023
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Despite Afro-optimism, African brands are less admired than before
May 29, 2023
Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.
French supermarket chain to grow African presence and enter Algeria
May 26, 2023
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.
No cost-of-living crisis in the luxury goods sector, study finds
May 26, 2023
High demand is being driven by the rising number of high net-worth individuals and mass affluence globally, researchers say.
Unilever’s Ghana business gets back on a path of sustained growth
May 25, 2023
Company showed Cover-induced losses in 2019 and 2020, but revised business strategies and customer loyalty has helped turn things around.
Global customer-centricity awards prove enlightening for local agency
May 25, 2023
Collecting customer feedback and data, but not knowing what to do next, has been a major problem for businesses, says agency boss.
Senior marketers invited to apply for prestigious professional designation
May 24, 2023
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Mars Wrigley expands its Maua route-to-market strategy in Kenya
May 24, 2023
Grassroots programme that empowers micro-entrepreneurs will be grown in Kenya and extended to Tanzania and Rwanda, company says.
Loeries announces appointment of senior SA bank marketer to its board
May 23, 2023
Khensani Nobanda, a former winner of the Loeries Marketing Leadership & Innovation Award, will help steer the long-standing industry awards.
Marketers lack confidence in their ability to achieve goals in hard times
May 23, 2023
As they deal with a struggling economy, most marketing leaders are worried about the impact of budget cuts and lack of investment.
Toyota SA advert falls foul of Advertising Regulatory Board ruling
May 22, 2023
Motor company’s ad said new vehicle model was ‘here’, but the board found the long waiting list meant consumers could be misled.
Embrace AI to help understand our consumers’ evolving behaviour
May 22, 2023
Artificial intelligence is poised not only to reshape marketing processes, but will also transform the consumer landscape.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.