Sprite soft drink brand and America’s NBA announce global partnership
March 25, 2026
Under the new agreement, Sprite will have a brand presence at games, as well as the NBA’s global activations and fan-engagement activities.
LATEST news
Twinings Ovaltine invests in first manufacturing plant in Nigeria
March 24, 2026
New facility should help reduce supply chain costs, cope with foreign exchange shortages and penetrate regional markets more effectively.
EABL appoints AJ Michira as Group Marketing and Innovations Director
March 24, 2026
She will play a central role in driving marketing innovation, strengthening brand portfolios and deepening consumer engagement.
Historic Alliance: African Marketing, Supply Chain, and Technology Confederations Launch
March 23, 2026
Three leading African bodies – AMC, ASCON, and TICON Africa – launch a landmark joint conference set for September.
Global hotel group renews its commitment to developing African tourism
March 23, 2026
Ethiopia, Tanzania, Egypt and Morocco are showing strong tourism potential. North Africa, in particular, has development momentum.
Ghana’s CIMG partners with university to redefine student journey
March 23, 2026
Agreement highlights need to strengthen collaboration between academia and professional bodies to build capacity in the marketing industry.
SA’s Spar supermarket group announces a voluntary severance programme
March 20, 2026
Shedding of staff forms part of a turnaround strategy for the retailer, as it seeks to strengthen its performance in Southern Africa.
Gen Z leads when holding organisations to account for greenwashing
March 20, 2026
Generation Z consumers will construct a brand’s reputation, based on what it does or doesn’t do for the environment.
New Zealand bank throws the agency cat among the advertising pigeons
March 19, 2026
Westpac NZ has fired its trio of high-profile agency partners and instead opted for a new, bespoke, agency model.
International footwear retailer Birkenstock continues SA expansion
March 19, 2026
Iconic German-based brand opens more new outlets at upmarket locations in Johannesburg and Polokwane.
How influencers increase the toxicity and power of misinformation
March 18, 2026
Despite the often-positive impact of influencers on marketing outcomes, their prominence also introduces new risks for brands.
Choppies’ trading update indicates lower consumer spending in Botswana
March 18, 2026
Botswana’s grocery retailers are a barometer of consumer spending.
Journey to the 2026 AMC Conference in Livingstone gets underway
March 16, 2026
Zambian government affirms its ‘full support’ to make groundbreaking gathering ‘most successful in confederation’s history’.
Nigeria aims to formalise small businesses operating outside the tax net
March 16, 2026
Country has a vast informal sector that is estimated at around 40-million businesses, according to a 2024 study.
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