Kenyan professionals are ready for annual MSK Marketing Summit
May 19, 2023
‘Great day of learning’ planned as marketing professionals and senior executives share insights, strategies and ideas.
LATEST news
State of the African PR industry comes under the spotlight in Lusaka
May 19, 2023
Report highlights a shift in priorities for PR activities in the past two years, with crisis management taking over as the highest priority.
The branding and revenue benefits of a world record-breaking attempt
May 18, 2023
Nigerian chef Hilda Baci’s Guinness World Record attempt for nonstop cooking attracted widespread interest and will enhance her brand.
B2B platform Wasoko makes its move into the Southern African market
May 18, 2023
Zambia is the first regional location, as founder Daniel Yu looks to increase the company’s rapidly growing footprint across the continent.
Most organisations currently in ‘exploration mode’ with generative AI
May 17, 2023
Snap poll of more than 2,500 executives finds just 11% of those questioned had no AI-related programmes currently underway.
Amazon’s shopping tool shows a new direction for in-game marketing
May 17, 2023
Online gamers can now view curated product selections and make purchases – without ever having to leave the game they’re playing.
Sign up for our online Marketing Short Courses now!
May 16, 2023
AMC unveils range of Short Courses designed to complement the study and career-growth initiatives offered by our member countries.
Why smart marketers must know a ‘dog person’ from a ‘cat person’
May 16, 2023
Researchers find cat owners are more conservative than dog owners. So, choose wisely when using one or the other in marketing campaigns.
Insights and in-depth knowledge for African marketing professionals
May 15, 2023
Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Order-taking chatbots being trialled at fast-food drive-thrus in US
May 15, 2023
Artificial intelligence is powering various pilot programmes to test order-taking effectiveness and customer reaction.
Multinational study analyses why brand extensions succeed – or fail
May 12, 2023
Given the high failure rate of brand extensions, it is vital for marketers to understand what factors can drive their success.
SA’s informal economy is showing signs of moving away from cash
May 12, 2023
There is high awareness of bank accounts and payment methods. But high costs, low trust and limited understanding are mitigating factors.
Ghana’s Chartered Marketers are recognised for their achievement
May 11, 2023
Launch of Chartered Marketer brand hailed as ‘a significant milestone in the history of marketing in Ghana’.
Top three consumer trends to be aware of in sub-Saharan Africa
May 11, 2023
Providing cost-effective retail solutions and helping consumers to ‘live a little’ can pay big dividends, research company advises.
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