Meta reportedly working on a competitor to troubled Twitter platform
June 13, 2023
US media reports say the project is already far advanced, with the aim of creating a ‘sanely run’ alternative to Twitter.
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Sign up for our online Marketing Short Courses now!
June 12, 2023
AMC unveils range of Short Courses designed to complement the study and career-growth initiatives offered by our member countries.
Mobile money in Africa is helping to reduce poverty – to a point
June 12, 2023
As poverty becomes more extreme, the business model starts to collapse, new study done in Kenya and Uganda finds.
SA township shoppers prefer value over brand affinity, study finds
June 9, 2023
Nearly 60% of people say price is their decisive purchasing factor. Advertising is only a motivator in 10% of cases.
Aussie bank sent more than 61m unlawful marketing emails to clients
June 9, 2023
Regulatory body says the scale and duration of the breaches of the Spam Act is ‘alarming’ and issues fine of US$2.4-million.
Ad industry giant Publicis joins effort to ensure responsible AI
June 8, 2023
Company joins Steering Committee of C2PA, which aims to advance the future of responsible digital media creation, publication and sharing.
World’s most valuable soccer club brands for 2023 revealed
June 8, 2023
Stalwart Spanish giants Real Madrid beaten into second place this year by the continued rise of English club Manchester City.
Bold billboard takes on ChatGPT’s ability to replace skilled workers
June 7, 2023
Eye-catching out-of-home execution aims to emphasise that not all jobs are likely to be replaced by emerging technology.
Advertisers are continuing to stay away from Twitter, report says
June 7, 2023
Leaked internal documents show recent ad revenue is nearly 60% down on same time last year and unlikely to improve soon.
Ditch the lengthy and expensive new business pitch, says Forrester
June 6, 2023
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
Nairobi confirmed as location of drinks giant’s new Africa digital hub
June 6, 2023
Well-known Kenyan marketer to head up new hub, which will service Diageo operations in various parts of sub-Saharan Africa.
Kenya’s Safaricom is the most valuable non-SA brand, study finds
June 5, 2023
South African brands again dominate the latest Brand Finance Africa-wide study, but several Kenyan brands put in a strong showing.
Almost every person questioned in survey objects to reselling of data
June 5, 2023
Hypothetically, consumers would even go as far as to pay to prevent their personal information being resold to third parties.
MAZ marks the second phase of its 2023 Superbrand research process
June 2, 2023
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
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