FMCG giant PepsiCo South Africa announces appointment of new CEO
May 10, 2023
Riaan Heyl takes over the top job following the retirement of long-serving PepsiCo executive, Tertius Carstens.
LATEST news
LinkedIn becomes latest social platform to announce job losses
May 10, 2023
Blood-letting among social media companies continues, although LinkedIn’s cuts are tiny compared to Twitter and Meta.
Kenyans have most trust in teachers, NGOs and business leaders
May 9, 2023
But businesses are still not doing enough to publicly address societal issues such as climate change, healthcare and economic inequality.
SA’s load shedding crisis creates CSR and PR opportunities for brands
May 9, 2023
Country’s business sector becoming increasingly involved in activities to mitigate the impact of the electricity emergency on communities.
Sports brand Puma revs up its marketing with a new F1 deal from 2024
May 8, 2023
Brand will create fanwear that targets Formula 1’s different audiences with lifestyle and motorsport collections.
Kenyan marketers announce election of a new chairperson and board
May 8, 2023
Zuhura Odhiambo heads up new 14-person board at Marketing Society of Kenya. Michael Ogillo is the Vice Chair.
Why luxury shoppers are opting for high-end experiences over goods
May 5, 2023
Purchases of experiences, such as hotel stays and fine dining, bring higher levels of perceived escapism and positive emotions
Exploring the role of artificial intelligence in the PR environment
May 5, 2023
PR has long been a people-centric field. However, we’re witnessing a paradigm shift as AI complements and enhances human efforts.
Senior marketers invited to apply for prestigious professional designation
May 4, 2023
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Average tenure of big company chief marketing officers decreases again
May 4, 2023
CMOs at top global firms spent an average of just 4.2 years in the job in 2022, down on the 2021 average. But it’s not all bad news.
Insights and in-depth knowledge for African marketing professionals
May 3, 2023
Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Excitement as CIMG launches maiden Ghana Regional Brand Index Report
May 3, 2023
Regional brand survey, involving all 16 regions of Ghana, aims to unearth and highlight the economic and tourism opportunities in each area.
Ex-SA advertising industry creative named on jury of New York awards
May 2, 2023
Jason Xenopoulos, top entrepreneur and co-founder of South African agency VMLY&R, joins jury of NY Festivals Advertising Awards.
Posts that align with organisational values are most successful
May 2, 2023
Social media posts that align best with the image and values the public associates with a brand are likely to be the most shared – study.
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