Proud and Passionate. Meet the consumers of North Africa
June 2, 2023
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
LATEST news
Massmart using Walmart-inspired tech to improve the online experience
June 1, 2023
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
How supermarket price promotions can impact demand for other items
June 1, 2023
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
Tanzanian satellite-based money transfer system may be ‘game changer’
May 31, 2023
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Insurer launches fun campaign to stop the scourge of ‘hold music’
May 31, 2023
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
The ‘magic sauce’ that will define the top brands of tomorrow
May 30, 2023
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
YouTube ad revenue set to power ahead in 2023 after 2022 slowdown
May 30, 2023
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Targeting young tech-heads? Perhaps NFTs are the way to go?
May 29, 2023
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Despite Afro-optimism, African brands are less admired than before
May 29, 2023
Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.
French supermarket chain to grow African presence and enter Algeria
May 26, 2023
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.
No cost-of-living crisis in the luxury goods sector, study finds
May 26, 2023
High demand is being driven by the rising number of high net-worth individuals and mass affluence globally, researchers say.
Unilever’s Ghana business gets back on a path of sustained growth
May 25, 2023
Company showed Cover-induced losses in 2019 and 2020, but revised business strategies and customer loyalty has helped turn things around.
Global customer-centricity awards prove enlightening for local agency
May 25, 2023
Collecting customer feedback and data, but not knowing what to do next, has been a major problem for businesses, says agency boss.
Senior marketers invited to apply for prestigious professional designation
May 24, 2023
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
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