Mars Wrigley expands its Maua route-to-market strategy in Kenya
May 24, 2023
Grassroots programme that empowers micro-entrepreneurs will be grown in Kenya and extended to Tanzania and Rwanda, company says.
LATEST news
Loeries announces appointment of senior SA bank marketer to its board
May 23, 2023
Khensani Nobanda, a former winner of the Loeries Marketing Leadership & Innovation Award, will help steer the long-standing industry awards.
Marketers lack confidence in their ability to achieve goals in hard times
May 23, 2023
As they deal with a struggling economy, most marketing leaders are worried about the impact of budget cuts and lack of investment.
Toyota SA advert falls foul of Advertising Regulatory Board ruling
May 22, 2023
Motor company’s ad said new vehicle model was ‘here’, but the board found the long waiting list meant consumers could be misled.
Embrace AI to help understand our consumers’ evolving behaviour
May 22, 2023
Artificial intelligence is poised not only to reshape marketing processes, but will also transform the consumer landscape.
Kenyan professionals are ready for annual MSK Marketing Summit
May 19, 2023
‘Great day of learning’ planned as marketing professionals and senior executives share insights, strategies and ideas.
State of the African PR industry comes under the spotlight in Lusaka
May 19, 2023
Report highlights a shift in priorities for PR activities in the past two years, with crisis management taking over as the highest priority.
The branding and revenue benefits of a world record-breaking attempt
May 18, 2023
Nigerian chef Hilda Baci’s Guinness World Record attempt for nonstop cooking attracted widespread interest and will enhance her brand.
B2B platform Wasoko makes its move into the Southern African market
May 18, 2023
Zambia is the first regional location, as founder Daniel Yu looks to increase the company’s rapidly growing footprint across the continent.
Most organisations currently in ‘exploration mode’ with generative AI
May 17, 2023
Snap poll of more than 2,500 executives finds just 11% of those questioned had no AI-related programmes currently underway.
Amazon’s shopping tool shows a new direction for in-game marketing
May 17, 2023
Online gamers can now view curated product selections and make purchases – without ever having to leave the game they’re playing.
Sign up for our online Marketing Short Courses now!
May 16, 2023
AMC unveils range of Short Courses designed to complement the study and career-growth initiatives offered by our member countries.
Why smart marketers must know a ‘dog person’ from a ‘cat person’
May 16, 2023
Researchers find cat owners are more conservative than dog owners. So, choose wisely when using one or the other in marketing campaigns.
Insights and in-depth knowledge for African marketing professionals
May 15, 2023
Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
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