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April 28, 2023
AMC unveils range of Short Courses designed to complement the study and career-growth initiatives offered by our member countries.
LATEST news
B2C platform Copia suspends operations in Uganda due to ‘downturn’
April 28, 2023
Expansion plans for Rwanda and Tanzania also on hold as company re-focuses its efforts on the Kenyan market.
Zambian marketers urged to re-assert themselves to boost tourism
April 26, 2023
Annual ZIM Conference hears that local marketers can upskill to make a vital contribution to tourism and national economic growth.
Self-service checkout option set to expand in African supermarkets?
April 26, 2023
Self-service is already growing in popularity in South Africa. Kenya’s first service was launched at a Nairobi supermarket recently.
Traditional advertising under the spotlight at IMM Friday FlashTalk
April 25, 2023
A swing to digital media has occurred in many parts of the world. But, in African markets, traditional advertising appears to remain strong.
Using syntax in a surprising way can improve your marketing message
April 25, 2023
The written word is a key communication method for companies. Study finds that arranging wording is a particular way boosts message impact.
AMC issues call for speakers for its annual Marketing Conference
April 24, 2023
Confederation is again going all-out and will hold its 2nd Africa Marketing Conference under the auspices of the Uganda Marketers Society.
Most CMOs not very confident in their sales and marketing models
April 24, 2023
Sales and marketing leaders must seek better collaboration in order to drive revenue growth, report recommends.
E-commerce player Jumia appoints a new CEO for Kenyan operation
April 21, 2023
Widely experienced executive Charles Ballard takes up the reins after holding various senior positions with the company.
Few marketing leaders follow contingency plans when disruption hits
April 21, 2023
Having a plan is a good first step, but following through on that plan when disruption occurs is what really matters.
Zambian marketers urged to re-assert themselves to boost tourism
April 20, 2023
Minister emphasises the need to have order in the local marketing field, especially in the outdoor advertising space.
Telecoms companies dominate latest South African brand rankings
April 20, 2023
Pan-African giant MTN is the country’s most valuable brand yet again, with Vodacom coming in at number two.
Insights and in-depth knowledge for African marketing professionals
April 19, 2023
Issue 1 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Customers offered a free wedding inside a giant mobile hot dog
April 19, 2023
Fun-loving American sausage brand shuns mundane marketing promotions in favour of the weird and the absurd.
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