
European marketers gather to choose their top achievers for 2026
Marketing associations from across Europe nominated national champions, with 10 finalists competing for the Marketer of the Year title.

Marketing associations from across Europe nominated national champions, with 10 finalists competing for the Marketer of the Year title.

With South Africa’s ports beset by challenges, Namibia wants to entrench Walvis Bay as a better logistics corridor for landlocked neighbours.

For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.

WARC outlines the consumer trends that will shape the remainder of 2026, with ‘comfort’ a key driver of spending.

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.

New report urges marketers to rethink frequency strategy amid fragmentation, signal loss and rising consumer frustration.

Strategic partnership will help to bridge the gap between academic learning and professional practice in Ghana.

Further growth of customer loyalty programme predicted, as well as increased demand for private label products and exclusive brands.

Excessive use of in-aisle displays is common in retail environments. A research team finds that ‘less is more’ is a smarter strategy.

He brings extensive retail experience to the new role and is ‘intrigued at what might be done in partnership with 1,000 CEOs’.

Savanna cider proves itself against some of the world’s top advertisers at annual Advertising Effectiveness Awards.

Authorities have seized fake products that look almost identical to authentic Colgate toothpaste, except that the name is spelt ‘Coglaet’.

Beer brand Stella Artois wants to capture the ritual of fans watching the game together and celebrating its most exciting moments.

He moves up from the role of Commercial Director and brings with him a wealth of local and international sales experience.
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