Prove it or lose her: The new rules for advertising to women
March 3, 2026
Research reveals six make-or-break factors that determine whether gender-equality advertising builds loyalty or triggers backlash.
LATEST news
Manaka-Havas joint venture appointed PR partner for airports company
March 2, 2026
Experiment with fast-food drive-throughs shows how AI can subtly influence consumer decision-making without people realising it.
Researchers find Artificial intelligence may be bad for your diet
March 2, 2026
Experiment with fast-food drive-throughs shows how AI can subtly influence consumer decision-making without people realising it.
Charting the shapeshifting of Rwanda’s modern retail sector
February 27, 2026
Rwanda’s evolving modern retail sector is reshaping itself on data-driven consumer insights and local know-how.
Lack of AI literacy will soon be among top reasons CMOs are replaced
February 27, 2026
Study finds a disconnect between CMOs anticipating AI disruption and recognising the personal transformation required to lead it.
Kantar Africa veteran returns to take up a senior regional role
February 27, 2026
Ndeye Diagne’s experience in West, East and Central Africa – combined with time in France – will bring a diverse perspective to the role.
Carrefour targets 22 African markets under its 2030 expansion strategy
February 27, 2026
Strategy intensifies French-based Carrefour’s rivalry with the South African-based market leader Shoprite.
Ghana’s UPSA and CIMG unveil new BSc applied marketing programme
February 25, 2026
Partnership aims to produce a new generation of globally competitive marketing professionals in Ghana.
Walmart planning to open a further 20-plus stores in South Africa
February 25, 2026
Retail giant accelerating its rollout across the country, with a reported focus on Gauteng, KwaZulu-Natal and Western Cape provinces.
Brand South Africa announces Chief Marketing Officer appointment
February 24, 2026
Mmaphuti Rankapole-Tshifularo brings almost 30 years of experience across top multinational and locally based companies to new role.
Retailer Carrefour rolls out plan to digitise all its supermarkets
February 24, 2026
Partnership with retail tech company involves deployment of latest-generation electronic shelf labels, smart rails and AI-driven cameras.
Zambia unveils Advertising Standards and launches new Standards Board
February 23, 2026
Marks a new era of accountability, professional excellence and consumer protection within the local advertising and marketing sector.
Sharp turnaround for Guinness Nigeria as it reports strong profits
February 23, 2026
Scale of the rebound under new owner Tolaram is notable in a market recovering from currency devaluation and weak consumer buying power.
AMC magazine brings latest insights and trends to Africa’s marketers
February 20, 2026
Strategic Marketing for Africa is the industry leading magazine for deep-thinking African marketing professionals.
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