Corporate sponsorships
October 18, 2021
Big-money sponsors of upcoming COP26 climate summit in Glasgow said to be unhappy that promised benefits may not materialise.
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TV and film productions
October 15, 2021
Film and TV ad productions present a range of potential risk and loss exposures during production, an insurance expert warns.
Social media monitoring
October 15, 2021
Digital marketing has become possibly the top responsibility of marketers today, so they need to focus their strategies through social listening.
Public Relations
October 14, 2021
The agency, which has been present in the market for just over six years, offers specialised communication and positioning services.
Loeries Awards
October 14, 2021
Loeries Creative Week is where the best creative minds in Africa and the Middle East gather to acknowledge their peers.
Shopping habits
October 13, 2021
Discover the long-term shifts in UK consumer shopping behaviour that will likely outlast the pandemic.
Negotiating skills
October 13, 2021
How do you, as an agency, negotiate with a client that thinks you’re nothing more than a commoditised service provider?
Influencer marketing
October 12, 2021
Five great lessons to learn from the success of #LetsRebuildTogether that you can leverage in your next influencer campaign.
Consumer insights
October 12, 2021
Businesses must mandate staff to help ensure a customer experience takes place, rather than simply pushing products.
Google boosts digital marketing
October 11, 2021
In what will be a boon to digital marketing initiatives, the planned investment will include enabling more affordable internet access.
Customer satisfaction index
October 11, 2021
The Ask Afrika Orange Index released last week shows digital channels now rate higher than human channels for satisfaction.
Rewarded advertising
October 8, 2021
Millennials are using their mobile phones more than ever and rewarded ads are overwhelmingly their favourite type of mobile ad.
Advertising technology
October 8, 2021
An Australian Competition and Consumer Commission report criticises Google’s dominance of the advertising technology sector.
Reputation management
October 8, 2021
The rise of online and social media has massively accelerated the velocity and impact of reputational damage.
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