Rather than following global influences, African consumers are seeking indigenous ingredients suited to expressing identity and heritage.
Newly formed African Supply Chain Confederation aims to unify and elevate supply chain standards and networks across the continent.
App was relaunched in April 2025 after three years of development and is claimed to have boosted on-demand grocery retail turnover by 40%.
Le Club Marketing Avis+ joins the African Marketing Confederation as its first Associate Member, strengthening pan-regional collaboration and marketing leadership across Africa.
The recent G.O.A.T. Marketers’ Fireplace event organised by the Uganda Marketers Society did more than just celebrate excellence.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Study finds that firms cannot credibly signal their product quality simply through different social media marketing spending levels.
Tiger Brands retains its iconic roaring tiger emblem, but with a more modern geometric representation and an updated font.
La Confédération se réjouit de la représentation accrue des pays francophones, alors qu’elle s’efforce de devenir une organisation véritablement panafricaine.
Confederation thrilled to have greater representation from Francophone countries as it strives to be a truly Africa-wide organisation.
Six-country study finds that younger, more optimistic, consumers will drive a retail revolution across the continent.
Choice Hotels International is opening three Kenyan properties in early 2026 and plans at least 15 more in sub-Saharan Africa.
Collaboration will use the agency’s marketing capabilities to support meaningful social impact around cardiovascular diseases.
A new production line near Nairobi will produce the Orbit chewing gum brand for SSA and the Extra brand for Arabic-speaking markets.
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