Retailers must not neglect their in-store offering this Friday
November 26, 2025
While much of the Black Friday focus is online sales, demand for a physical store experience remains strong and may be increasing.
LATEST news
CMOs are still struggling to justify their spending to the CFO
November 26, 2025
CMOs are navigating unprecedented complexity and growing expectations for accountability. But demonstrating ROI isn’t always easy.
Rwanda and Arsenal FC to end their long-running sponsorship deal
November 24, 2025
Announcement concludes an eight-season collaboration that included Visit Rwanda as the club’s first Official Sleeve Partner.
Here’s how consumers react when they feel ‘betrayed’ by a brand
November 24, 2025
Customers react to brand inauthenticity with emotional implications comparable to those of human-to-human betrayal, researchers find.
Our latest issue brings insights and trends to Africa’s marketers
November 24, 2025
Strategic Marketing for Africa, magazine of the African Marketing Confederation, is for deep-thinking industry professionals.
CMOs face a ‘reputation and results’ reckoning in 2026 – report
November 24, 2025
NielsenIQ believes the outlook for chief marketing officers next year will be characterised by efficiency and proving impact.
The ‘vanishing middle’ will be a big concern for marketers in 2026
November 20, 2025
Most believe that ‘middle class’ is effectively meaningless as income stagnates, costs rise and job security is increasingly threatened.
Kenya’s Naivas supermarket chain aims high with ambitious expansion plan
November 20, 2025
The number of stores in Kenya will almost double and the company will also test the waters in neighbouring countries.
Understanding Marketing Trends in Africa
November 20, 2025
Marketing trends in Africa are evolving via digital growth, cultural insights, and data-led strategy, backed by AMC’s research and development.
Education in Africa for marketers: Building Skills for a Changing Continent
November 20, 2025
Education in Africa for marketers is growing fast, with AMC driving skills, training, and professional development across the continent.
Johnnie keeps on walking – but now it’s towards self-expression
November 20, 2025
Latest version of the whisky brand’s iconic campaign has just launched in the North American market and will roll out globally in 2026.
Research highlights how consumers are battling with cost of living
November 20, 2025
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
How AI is going to shape 2026’s hottest new marketing trends
November 19, 2025
This year taught the industry that tech like Generative AI can help marketers make smarter decisions. In 2026, the love affair continues.
Retail giant Walmart opens its first South African store this week
November 19, 2025
First outlet is located at a popular shopping mall close to Johannesburg. Launch strategy emphasises low pricing.
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