
Charting the shapeshifting of Rwanda’s modern retail sector
Rwanda’s evolving modern retail sector is reshaping itself on data-driven consumer insights and local know-how.

Rwanda’s evolving modern retail sector is reshaping itself on data-driven consumer insights and local know-how.

Campaign is using fandom as a social catalyst and a way to elevate social experiences in a world that feels increasingly lonely.

IMM Institute’s Excellence Awards honour the country’s best in marketing, supply chain and business leadership.

Average tenure among CMOs in the S&P 500 is just 4.1 years, compared to 5.0 years for all C-suite roles at those companies – report.

Brand opens two new outlets at filling stations in Nairobi and says it plans six more stores this year.

From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.

Coca-Cola has unveiled its global campaign as official soft drink sponsor of the 2026 FIFA World Cup, which kicks off in June in the United States.

African tourism is moving into a decisive period of growth as destinations across the continent capitalise on an emerging middle class.

AI-powered visual shopping tool uses computer vision and machine learning to identify products, based on an image supplied by the customer

Destination Uganda highlighted the country’s authentic adventure experiences, rich cultural heritage and hospitality.

Regularising CIMG membership is not purely an administrative exercise; it is a legal obligation and a professional responsibility.

Jakes Naudé joins from Accenture Song to focus on how brands use tech, data and AI to deliver customer and marketing experiences at scale.

Omotosho has wide African experience within the MultiChoice business and succeeds John Ugbe, who has retired.

Annual Trust Barometer study finds that developed markets, in particular, are less willing to trust people from other backgrounds.
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