The marketing currency that’s far more valuable than money
June 24, 2025
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
LATEST news
Hilton hotel group unveils plans to triple its presence in Africa
June 24, 2025
Brand expects to open more than 100 new properties to complement its existing operations, including debuts in Angola and Benin.
Launching a new product during a recession can pay off, study shows
June 23, 2025
Researchers find fewer competitors and lower manufacturing and marketing costs contribute to product-launch successes during a recession.
Corruption remains top ethical concern for African PR professionals
June 23, 2025
On the positive side, annual study finds that the influence of public relations in African boardrooms is slowly improving.
Nestlé appoints a new CEO for its Central and West Africa region
June 20, 2025
Samer Chedid moves from a leadership role at Nestlé Indonesia to oversee the company’s business across 25 countries in the region.
KitKat leverages its famous tagline and gives it a modern twist
June 20, 2025
Campaign suggesting it’s time for modern consumers to ‘Take a Phone Break’ wins an Outdoor Grand Prix at Cannes Lions 2025.
Publicis Groupe wins City of Cape Town’s communications business
June 19, 2025
City says the agency stood out not only for its integrated capabilities, but also for its ‘deep commitment to collaboration’.
Namibian shoppers are under the whip as food prices rise sharply
June 19, 2025
Fruit prices rose by a significant 15.5% in May, with notable price increases for watermelons, citrus fruits and avocados.
US pizza chain Papa John’s makes first foray into Central Africa
June 18, 2025
Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.
Boost your marketing career in 2025 with the AMC’s short courses
June 18, 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Better ports and logistics infrastructure will boost Tunisia’s economy
June 17, 2025
World Bank report paints positive picture, but emphasises that enhancing ports and related infrastructure could boost GDP by 4-5%.
Australian study finds that confusing labels are driving food waste
June 17, 2025
More consistent date labels and storage advice – along with bigger print and the use of simple icons – could save consumers money.
Kenya plans to clamp down on the marketing of unhealthy foods
June 13, 2025
Proposed measures include banning advertisements on television, digital platforms and outdoor media when children are the primary audience.
Uplifting time for senior marketer Francis Afoani as he joins Coca-Cola
June 13, 2025
Afoani leaves role as Head of Sales and Marketing – Africa at the IFFCO Group to become Senior Director for Coca-Cola Uplift – Africa.
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