
Researchers discover why small businesses get more ‘love’ online
Small companies get more favourable online comments than large ones – even if the customer experience is identical. The reason is empathy.

Small companies get more favourable online comments than large ones – even if the customer experience is identical. The reason is empathy.

Between 20 and 22 August 2025, the African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) will be hosting their annual conferences in the tranquil setting of Ghana’s Labadi Beach Hotel.

The African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) will host joint conferences from August 20-22, 2025 at Accra’s Labadi Beach Hotel, bringing together over 500 delegates from 35 African countries to address digital transformation across the continent.

The three-day event scheduled for August 20-22, 2025, is to be hosted by Chartered Institute of Marketing Ghana (CIMG), and the Institute of ICT Professionals Ghana.

Experienced African media industry executive returns to the continent after several years in Singapore, where he led EssenceMediacom.

The collaboration launches this month and aims to bring active and creative play to life through product releases and brand activations.

Despite weaker demand impacting overall performance, the auto brand affirms its enduring position as a leader in the luxury car market.

First stage of a planned brand rollout across the country commences with the opening of a service station in Windhoek.

New roller dryer installed at the company’s plant in Harare is set to boost its cereal production capability by around 35%.

CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.

Household income distribution has returned to 2021 levels. Fast-food purchases and eating out continue to steadily decline.

New GeoPoll study of three African markets finds that quality is the number one factor driving purchase decisions.
The African Marketing Confederation (AMC) and Technology Information Confederation (TICON) Africa have announced a joint annual conference to be held from August 20–22, 2025, in Accra, Ghana.

While a rising number of Africans are optimistic about the continent’s future, our loyalty towards African brands continues to decline.
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