AI in PR: Balancing promise with responsibility
August 5, 2025
If the African PR industry can get AI governance right, there’s a huge opportunity to maximise its potential in the sector.
LATEST news
Kenya’s key trends come under the spotlight in research report
August 4, 2025
Country’s rapidly evolving consumer trends are not a moment of transition. Rather, they represent a complete reset.
Former SuperSport boss takes reins at Megapro sports marketing agency
August 4, 2025
Marc Jury will be leveraging decades of leadership experience in the sports, media and broadcasting industries in his new role as CEO.
‘Kidfluencers’: Social media child labour hiding in plain sight?
August 1, 2025
Researchers believe using child influencers violates children’s fundamental rights and industry urgently requires regulation and reform.
Coca-Cola sells several popular brands in Nigeria to a local player
August 1, 2025
Beverage giant says it’s part of an ‘asset-light’ strategy. Some commentators believe it reflects short-termism that Coke may regret.
Ghana’s marketers strengthen ties with the country’s banking sector
July 31, 2025
Visits to senior bankers underscored the power of partnership and the important role of marketing in national transformation.
Out now! New issue brings latest insights for Africa’s marketers
July 31, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Malawi’s marketing body unveils plans for inaugural Superbrand Awards
July 29, 2025
Awards will provide a vital feedback loop for brands to measure their performance through the eyes of Malawian consumers.
Enhance your career by achieving Chartered Marketer (Africa) status
July 29, 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Africa’s top marketers set their sights on Accra as the countdown begins
July 28, 2025
Energising Africa’s tourism marketing efforts high on the agenda as AMC and national tourism marketing bodies plan UN Tourism collaboration.
Africa’s developing port infrastructure is key to enhancing supply chain
July 28, 2025
Deeper, better and more efficient ports will help Africa to grow its international trade capability and create more export opportunities.
Malawi’s marketers warm souls at rehabilitation centre for the blind
July 25, 2025
Members of the Institute of Marketing in Malawi bring winter warmth as part of their annual Keep a Soul Warm campaign.
Entries now open for the annual African Marketing Confederation Awards
July 25, 2025
AMC’s glittering annual awards event honours marketing excellence and the campaigns and that are shaping the continent’s marketing future.
Out now! New issue brings latest insights for Africa’s marketers
July 24, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
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