Gen Z Trends

Oxford Economics and Snapchat explore the role of Gen Z in driving the digital economy, plus its impact on the marketing industry.

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Mobile Technology

Part of a successful omnichannel marketing and branding strategy requires the adoption of new digital technology solutions.

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King James Purchase

Purchaser says well-established King James Group is “more than an agency” and a “well-oiled and combined communication practice”.

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Rewards Programmes

There are signs that brands competing in the credit card space are thinking differently about what drives spending and attracts customers.

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