Publicis Groupe Africa and IFICA join forces for pan-African survey
March 26, 2025
Results will be published in a white paper, providing internal communications specialists with open-source insights and best practice.
LATEST news
MultiChoice Uganda appoints Colin Asiimwe as Head of Marketing
March 26, 2025
Experienced marketer and ad man returns to a role he left three years ago and will market various TV channels and streaming services.
Enhance your career by achieving Chartered Marketer (Africa) status
March 25, 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Researchers claim to have cracked code on selling power of TikTok ads
March 25, 2025
Many popular TikTok video ads don’t boost sales. Academics say they have a tool that can predict which ads will drive product sales.
Exciting new developments for Uganda Marketers Society announced
March 24, 2025
UMS renews its partnership with CIM, launches an e-magazine and unveils details of its upcoming CMO Breakfast in Kampala.
Africa’s banking brands are punching above their weight, report finds
March 24, 2025
Kenya’s banks experienced a remarkable 49% brand value increase over the past year, while South African banks saw a 24% rise.
Pick n Pay stores in Namibia to be rebranded as Model supermarkets
March 20, 2025
Local franchisee terminates its 27-year agreement with Pick n Pay on 30 June and will return to the brand it first created in 1965.
Micro-influencers the way to go when targeting Gen Z consumers – study
March 20, 2025
Gen Zedders value authenticity from brands – something which big-name mega-influencers cannot deliver, US research finds.
PepsiCo is going head-to-head with Coca-Cola in prebiotic soda market
March 19, 2025
In February, Coke launched its Simply Pop prebiotic drink brand. This week, Pepsi bought its arch-rival brand, Poppi. Let battle commence!
Nigeria’s CIG Group appoints Adeleye Fabusoro to Group Marketing role
March 19, 2025
He moves from CNBC and Forbes Africa to spearhead marketing, PR and corporate communication initiatives across a portfolio of brands.
SA’s Spar grocery chain plans to differentiate its brand offerings
March 18, 2025
Like its main competitors, Spar will split its retail brands into higher-income premium outlets and lower-income discount stores.
UN Tourism to host Regional Forum on gastronomy tourism for Africa
March 18, 2025
Event in Tanzania brings together influencers, chefs, policymakers, entrepreneurs and others to examine ways to enhance Africa’s tourism brand.
Unilever’s new boss will spend more on social media and influencers
March 17, 2025
Incoming CEO says brand messaging is viewed with growing suspicion by consumers and having others speak for your brand is ‘very important’.
Study examines how X banter with competitors boosted a product launch
March 17, 2025
When a smaller fast-food brand launched a new meal, it’s bigger rivals began some banter – which benefitted the small brand most.
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