Volkswagen Group Africa continues creative partnership with Ogilvy
May 12, 2025
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
LATEST news
Poor cold chain logistics resulting in massive food wastage in Africa
May 12, 2025
Nigeria reportedly has less than 4% of its cold chain capacity requirement. Much of Africa faces a similar challenge.
Latest magazine discusses high-level insights for Africa’s marketers
May 9, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
Skies of change: The effect of Marketing 5.0 in African aviation
May 9, 2025
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Want to make a sale? Pitch in public and give the customer more space
May 8, 2025
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
Enhance your career by achieving Chartered Marketer (Africa) status
May 8, 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Researchers decode the science of creating engaging travel videos
May 7, 2025
Travel industry marketers and content creators now have data-backed info on how to act, express emotion, or place products in a video.
Zambia’s marketers kick off annual conference at Victoria Falls
May 7, 2025
Strong and varied speaker lineup explores into this year’s theme of ‘Resilience and Growth Through Sustainable Marketing’.
UN bodies warn about unethical baby milk marketing in South Africa
May 6, 2025
Formula milk companies must ‘stop presenting incomplete scientific evidence and inferring unsupported health outcomes’ say WHO and UNICEF.
Online retailer Takealot appoints Karla Levick to role of CMO
May 6, 2025
Experienced marketer moves up from her previous position as Head of Brand and Communications for the company.
Marketers told to ‘master their sphere of influence’ to advance
May 5, 2025
Annual CMO Breakfast in Kampala hears that achieving success in the boardroom requires depth and an understanding of your ‘kingdom’.
Boost your marketing career in 2025 with the AMC’s short courses
May 5, 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Ghana’s Education Minister calls for marketing-led public sector reform
May 5, 2025
Speaking at the inauguration of the CIMG Governing Council, Minister says applying marketing principles can create a ‘fundamental shift’.
How AI can help small businesses to develop better advertisements
May 5, 2025
Researchers say they’ve developed a method of using artificial intelligence in ad creation which could help level the playing field.
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