Boost your marketing career in 2025 with the AMC’s short courses
April 15, 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
LATEST news
As native ads mislead readers, experts identify key interventions
April 15, 2025
Researchers say the fossil fuel industry is spending big on misleading native ads that mimic credible journalism. But there are remedies.
Seacom appoints Mandisa Ntloko-Petersen as Group Chief Marketing Officer
April 14, 2025
Seacom has announced the appointment of Mandisa Ntloko-Petersen as its new Group Chief Marketing Officer. Seacom is a private telecommunications company that provides data services, internet bandwidth and ICT infrastructure across Africa – including subsea cables and a continent-wide IP-MPLS network
Conference examines what Nigeria’s cash-strapped consumers want in 2025
April 14, 2025
‘Retail Trends to Watch in Africa in 2025’ event hears insights on how Nigerian brands can stand out in a highly competitive market.
Study shows how bold packaging colours impact consumer behaviour
April 11, 2025
Products with vivid packaging colours are consistently perceived as more potent or effective than those with muted tones.
Infrastructure upgrade for Angola’s strategically vital Port of Luanda
April 11, 2025
As Angola works to diversify its economy, the upgraded terminal will provide increased container-handling and vehicle-handling capacity.
Here’s how to put some bite into your influencer marketing strategy
April 10, 2025
Man’s best friend may also turn out to be a CMOs best friend at a time when many consumers have ‘influencer fatigue’.
Spar supermarket brand has opened its first Rwandan store in Kigali
April 10, 2025
Local retail brand Sawa Citi has converted an existing outlet into a Spar store. More are expected to follow.
Insurance giant Old Mutual appoints Promise as its TTL lead agency
April 9, 2025
‘Strong chemistry’ between insurer and agency during the multi-agency pitch process proves to be a key point.
Tanzanian marketing body and the CIM announce new partnership
April 9, 2025
Alliance aims to advance the marketing profession in Tanzania and the UK by offering access to development opportunities and resources.
As uncertainty reigns, Ford offers worried consumers staff prices
April 8, 2025
US car buyers, like their contemporaries in most countries, are worried about rising prices due to tariffs. Here’s how Ford has responded.
Out now! New issue brings latest insights for Africa’s marketers
April 8, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
New alliance disrupts long-standing free trade in West African region
April 7, 2025
Economic Community of West African States (Ecowas) calls an urgent meeting as breakaway Alliance of Sahel States imposes import duty.
Nesibu Temesgen makes history as Unilever Ethiopia’s first local GM
April 7, 2025
Temesgen, a nine-year veteran of the company, succeeds George Owusu-Ansah, a Ghanaian, who has retired.
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