Latest magazine discusses high-level insights for Africa’s marketers
April 29, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
LATEST news
Armpit ‘scratch-and-sniff’ OOH campaign gets consumers talking
April 29, 2025
Deodorant brand gets New Yorker’s tongues wagging and noses sniffing with innovative new out-of-home activation.
L’Oréal steps up Nigerian e-commerce rollout with senior appointment
April 25, 2025
Simisola Marinho takes up role of Head of E-commerce to drive growth of brands such as Garnier and Maybelline.
Google reverses long-held plans to do away with its Chrome cookies
April 25, 2025
The advertising and marketing industries have been scrambling for years to find alternatives to cookies. Now they’re staying after all.
Betting now a significant cultural and economic phenomenon in Africa
April 24, 2025
Soccer is the biggest driver. SA has replaced Kenya as the biggest African nation of betters in the latest GeoPoll survey.
The value of being seen as part of a well-connected group of brands
April 24, 2025
Study of the global luxury watch sector shows how a brand’s ‘coreness’ positively affects the prices of its products.
South African bank penalised by regulator for misleading advertisement
April 23, 2025
Financial Sector Conduct Authority says fine imposed should remind companies that misleading and false advertising will not be tolerated.
Uganda’s marketers discuss making the leap to top leadership roles
April 23, 2025
Annual CMO Breakfast in Kampala will hear insights from senior HR executive, Gloria Byamugisha, and a panel of business leaders.
Enhance your career by achieving Chartered Marketer (Africa) status
April 22, 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution
April 22, 2025
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Furniture retailer JYSK makes African debut and launches in Morocco
April 17, 2025
Danish-based brand opens two stores in Casablanca as it launches its long-planned Africa strategy. Another store will open later this year.
Out now! New issue brings latest insights for Africa’s marketers
April 17, 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
The marketing currency that’s far more valuable than money
April 16, 2025
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
Cheers! Here’s Heineken’s latest clever idea to keep us socialising
April 16, 2025
The Flipper is an AI-powered phone-case that automatically flips a user’s phone face down when someone says “cheers”.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.