Kick off 2025 by working towards Chartered Marketer (Africa) status
January 24, 2025
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
LATEST news
Trust survey shows high levels of grievance towards most institutions
January 24, 2025
Violence and spread of disinformation are now seen as legitimate tools for change, study by prominent PR company warns.
L’Oréal names GM for Consumer Products Division in Southern Africa
January 23, 2025
Natasha Lopes has been with the brand for over 11 years and serviced markets such as SA, Angola, Zimbabwe, Botswana, Namibia and Zambia.
Most Moroccans expect a brighter year ahead after a tough 2024
January 23, 2025
Country’s consumers express a high level of optimism as 2025 gets underway, with almost 70% being ‘very optimistic’.
Google survey says global AI optimism is increasing as usage grows
January 22, 2025
Excitement about AI’s potential now exceeds concerns (57% vs. 43%), according to study conducted in 21 countries.
China Square expands its retail presence in Kenya to seven stores
January 22, 2025
The chain, which has at times been a controversial presence, now has multiple outlets in Nairobi, as well as in Mombasa and Kisumu.
Somnath Saha announced as MD of EssenceMediacom in South Africa
January 21, 2025
New managing director has a background in mechanical engineering, but changed his career direction while studying for an MBA.
Human-AI hybrid approach can create more efficient marketing research
January 21, 2025
Research team finds that LLMs and humans bring unique, complementary insights which marketers should leverage.
Meet Generation Alpha, the fun and feisty new kids in town
January 20, 2025
Generation Alpha promises to be tech-savvy, opinionated and socially influential. How can Africa’s marketers grow with them?
Amazon opens a Seller Success Centre to boost SA small businesses
January 20, 2025
Cape Town-based centre recognises that many local businesses face significant challenges in digital adoption.
Publicis Worldwide and Leo Burnett merge to form new agency Leo
January 17, 2025
Merger of two Publicis Groupe agencies creates a ‘constellation’ comprising around 15,000 employees operating in 90 countries.
East Africa expected to be continent’s star economic performer in 2025
January 17, 2025
Ethiopia, Kenya, Rwanda, Uganda and Tanzania will help to drive regional growth of 6%, UN report predicts. West Africa to grow at 4.1%.
Boost your marketing career in 2025 with the AMC’s short courses
January 16, 2025
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Study shows how moral judgements shape everyday consumption practices
January 16, 2025
Many choices we make as consumers have a moral basis. These decisions relate to how we see ourselves and our roles in society.
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