African insights and global impact through marketing cases
December 4, 2024
With a growing interest in case studies from Africa, understanding the case study formats and knowing how to write one has become crucial.
LATEST news
Jaguar bosses defend controversial rebranding strategy as ‘fearless creativity’
December 4, 2024
Unveiling of the new Type 00 all-electric concept car in Miami shows just how radical the company intends its rebrand to be.
Namibia is latest African country to clash with Elon Musk’s Starlink
December 3, 2024
Starlink, which provides high-speed broadband internet in remote and rural locations, must cease operations until it has required permission.
Danish furniture and décor retailer Jysk is expanding into Morocco
December 3, 2024
Ikea competitor is growing its global footprint and sees opportunity in North African country’s growing economy and consumer sophistication.
2024 will see strongest global advertising growth rate in six years
December 2, 2024
Ad revenue among online-only businesses such as Alphabet, Amazon and Meta equates to almost 70% of all ad spend globally – Warc.
Stay ahead in a rapidly evolving industry with the AMC short courses
December 2, 2024
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Insights and thought leadership for Africa’s marketing professionals
November 29, 2024
Issue 3 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
UN concerned that most influencers don’t verify their information
November 29, 2024
Unesco says ‘lack of rigorous critical evaluation of information’ highlights an urgent need to enhance creators’ skills and fact-checking.
African retail group Pepkor makes strategic purchase of Choice Clothing
November 28, 2024
Choice has around 100 discount retail stores in SA and Namibia. Pepkor sees potential to triple its retail footprint in the medium term.
Whatever happened to Africa’s magical Metaverse?
November 28, 2024
Touted as the next big thing, Africa’s Metaverse mania appears to have died down. Is it yesterday’s news, or quietly evolving?
Ghana’s marketers hold 34th Annual General Meeting in Accra
November 27, 2024
CIMG National President outlines many successes in a busy year that included the release of two reports and collaborations across Africa.
PepsiCo opens new US$41m potato chip production line in South Africa
November 27, 2024
Company says expanding its production capacity is an important move to meet the growing demand in SA for its snack brands.
Market for luxury brands in Africa showing surprising resilience
November 26, 2024
Continent defies expectations, given that the luxury market is under pressure in certain other regions of the world, most notably China.
Moroccan retailer Marjane unveils ambitious new smaller-stores plan
November 26, 2024
Marjane City concept adapts its offerings to fit local neighbourhood preferences, rather than focusing solely on low prices.
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