African insights and global impact through marketing cases
November 25, 2024
With a growing interest in case studies from Africa, understanding the case study formats and knowing how to write one has become crucial.
LATEST news
Optimism and ‘conscious consumerism’ among key African trends – study
November 25, 2024
Latest Ipsos Global Trends report reveals a stark contrast between African consumers’ optimism and general global scepticism.
An old standby in a modern world of tech-driven communication
November 22, 2024
The humble business card is surely one of the oldest, simplest and most cost-effective marketing tools we have. Is it still relevant?
Report predicts the trends that will be on the marketing agenda in 2025
November 22, 2024
Brands going woke, lack of consumer trust in AI ads, and rethinking waning social media engagement will all be on the table.
IMM Institute calls for nominations for its 2024 Excellence Awards
November 21, 2024
Marketers and supply chain professionals still have time to nominate colleagues for the awards in one or more of the 10 categories.
Sanlam appoints Shadi Chauke to development and sustainability role
November 21, 2024
New appointee will lead the company’s African efforts across communications and brand and reputation management, among others.
Potential backlash for suppliers selling through direct channels
November 20, 2024
Researchers study how retailers respond when a supplier opts to establish its own direct retail channels to reach end-users.
Morocco has big tourism development plans ahead of 2030 World Cup
November 20, 2024
Country aims to boost record tourism numbers even further through a range of development projects, including in the MICE sector.
The exodus from X: What it means for social media marketing strategies
November 19, 2024
Brand messaging must now resonate with narrower, more ideologically distinct, audiences on each social media platform.
Black Friday becoming Black Fraud Day consumers are being warned
November 19, 2024
Cyber security body in the UK cautions that scammers are becoming increasingly sophisticated and AI makes dodgy deals harder to detect.
Euromonitor report outlines its top consumer trends for next year
November 18, 2024
Global study finds people are increasingly cost-conscious and want products and services that are reliable and give long-term solutions.
Dentsu Kenya CEO steps down after 10 years at the helm of the agency
November 18, 2024
Chris Madison is leaving after ‘delivering pioneering innovations and achieving record-breaking account gains’.
Sub-Saharan Africa remains the least connected region in the world
November 15, 2024
Mobile internet penetration is at less than a third of the population and a ‘substantial usage gap’ remains, says GSMA’s latest report.
Insights and thought leadership for Africa’s marketing professionals
November 15, 2024
Issue 3 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
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