Conspicuous consumption may have evolutionary roots, researchers say
November 7, 2024
Study from Canada explores how nature and nurture interact and affect the human desire for ‘signalling products’.
LATEST news
Malawian marketers enjoy 2024 conference and elect a new President
November 6, 2024
George Damson takes over from Isabel Kachinjika, who encourages new board to keep the vision alive through innovation and pushing boundaries.
Botswana PR professional to lead CIPR International Committee in 2025
November 6, 2024
Gaborone-based Taazima Kala elected Chair of the Chartered Institute of Public Relations International Committee.
IMM Institute launches its Innovation and Creativity Hub for SMMEs
November 5, 2024
In conjunction with new SMME Associateship membership offering, the hub will empower small businesses, entrepreneurs and start-ups.
At age 50, Hello Kitty still charms kids and adults around the world
November 5, 2024
Character created by Japanese illustrator Yuko Shimizu continues to be a hardworking and lucrative franchise for its brand owner.
Heineken’s marketers get excited about its Boring smartphone campaign
November 4, 2024
Brand says it wants to encourage people around the world to stay in the present and live their social lives to the fullest.
Retail group Choppies may give its Zimbabwe operations the chop
November 4, 2024
Botswana-based supermarket group says it is ‘evaluating’ operations in Zimbabwe, where it has 30 outlets and employs more than 1,000 people.
Investing in convention centres key to shaping Africa’s future cities
November 1, 2024
They promote business transactions and create a vibrant environment for social interaction and cultural exchange, says industry body.
Insights and thought leadership for Africa’s marketing professionals
November 1, 2024
Issue 3 2024 of Strategic Marketing for Africa
Big Mac under attack from declining consumer spending in key markets
October 31, 2024
McDonald’s sees biggest business deterioration in four years – more than twice the size of what market analysts had forecast.
Stay ahead in a rapidly evolving industry with the AMC short courses
October 31, 2024
Marketers can create urgency without pushing customers into unhealthy buying habits, researchers suggest.
Brands’ dark side: How FOMO spurs obsession and compulsive buying
October 30, 2024
Marketers can create urgency without pushing customers into unhealthy buying habits, researchers suggest.
Thought-provoking insights at Marketers Association of Zimbabwe convention
October 30, 2024
Industry professionals gather in Victoria Falls to discuss topics under the theme ‘Disrupt to Redefine: The Future of Marketing Excellence’.
Struggling Starbucks chain says it plans to get back to basics
October 29, 2024
New CEO wants to simplify the menu, review pricing, be more welcoming, and refocus on what made the business great in previous years.
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