News Articles – African Marketing Confederation

Impressive export performance in 2024 by Kenya’s tea-growing sector

January 14, 2025

Country is working to further diversify its market base and has intensified efforts to tap into Asian and Middle Eastern markets.

Young Spanish soccer star Yamal collaborates on limited-edition boot

January 14, 2025

Adidas works with Barcelona 17-year-old to create a boot that celebrates his personality and the community he grew up in.

Nigerian street-food chain Sooyah Bistro continues its growth strategy

January 13, 2025

Business was founded in 2018 on a shoestring budget. It now has 12 outlets and its own range of suya spices sold through supermarkets.

AI deep-learning model predicts optimal prices in uncertain times

January 13, 2025

Demand predictions are unreliable when circumstances differ radically from the time the source data was generated. Researchers have an answer.

Why inclusivity can be a catalyst for authentic connections

January 10, 2025

Consumers in Africa and elsewhere increasingly expect brands to use DEI thinking to avoid insulting, insensitive or biased messaging.

Kick off 2025 by working towards Chartered Marketer (Africa) status

January 10, 2025

CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.

Busisiwe Phakathi appointed marketing manager at radio station 5FM

January 9, 2025

Experienced marketer returns to the South African Broadcasting Corporation, where she began her career in 2011.

Corporate social responsibility’s impact on cross-border online shopping

January 9, 2025

Researchers examine how emphasising CSR credentials can overcome consumers’ hesitancy to shop across borders.

MAC Cosmetics continues its Tunisian expansion by opening third outlet

January 8, 2025

Global brand has a growing operation in North Africa. This complements a well-established presence in sub-Saharan Africa.

Is West Africa’s ancient fonio grain destined for global stardom?

January 8, 2025

It’s 5,000 years old but mostly unknown outside West Africa. Now, thanks partly to an American brewmaster, fonio’s star is on the rise.

Broadcast Research Council announces board changes and 2025 plans

January 7, 2025

Antonio Lee succeeds Monde Twala as Chairperson. Nick Grubb and Jonathan Procter join the board of South African body.

How a scientific approach to decision making can find new markets

January 7, 2025

Study of female entrepreneurs finds those who undergo training are more likely to find new use-cases and audiences for a product or service.

Clothing traders in Accra left devastated by huge market fire

January 6, 2025

Much of the famous Kantamanto Market, which provides a living for about 30,000 people, has been destroyed by a blaze.

Out now! New issue brings latest insights for Africa’s marketers