Havas Africa launches its consumer science and analytics offering
February 13, 2025
New CSA offering focuses on marketing-related data analysis, implementation and optimisation for African customers.
LATEST news
Melkamu Abebe appointed Managing Director of Coca-Cola in Ethiopia
February 13, 2025
Abebe becomes the first Ethiopian to take up the MD position. He moves from the Coca-Cola operation in Uganda, where he was GM.
Second hypermarket opens in Libyan city of Benghazi as economy grows
February 12, 2025
French-based Géant retail brand now has two stores in the previously troubled North African country, with more planned.
Kantar launches a new post-launch evaluation tool for marketers
February 12, 2025
Aim is to quickly spot potential issues and identify gaps, tension points, blind spots and opportunities to course-correct after launches.
Luxury goods: ‘Progress-focused’ wording beats ‘sustainable’ terms
February 11, 2025
Using the right language to inform consumers of the sustainability credentials of a product is vital to ensuring its appeal – research.
Why ‘forestalgia’ could be the next big thing for tourism marketers
February 11, 2025
Destination ads that emphasise an idealised future are more effective at enticing travellers than campaigns based on nostalgia.
FCB Africa appoints Thumiso Masoha to role of Chief Experience Officer
February 10, 2025
He brings with him industry experience spanning financial services, professional services, IT and telecoms, and FMCG.
Zimbabwe’s struggling formal retail sector sees more branch closures
February 10, 2025
OK Zimbabwe, a household name in local retail, closes branches as Confederation of Zimbabwe Retailers calls for urgent interventions.
Educated but easily fooled? Who falls for misinformation – and why
February 7, 2025
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
AMC magazine discusses key topics for African marketing professionals
February 7, 2025
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
MTN Uganda and Nissan come to the aid of struggling fruit vendor
February 6, 2025
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Audi South Africa appoints new Head of Marketing, Product and PR
February 6, 2025
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Bank dazzles with its creative ‘zebra crossing’ idea in Sandton CBD
February 5, 2025
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Ogilvy Africa launches Ogilvy One offering in sub-Saharan Africa
February 5, 2025
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
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