Reveal the inner workings of your product to boost buyer trust
October 18, 2024
Research finds that ‘anatomical depictions’ can help companies build customer confidence more efficiently during the product adoption phase.
LATEST news
Displaying good ‘brand ethics’ is no longer enough for consumers
October 17, 2024
People don’t want brands to merely abide by the rules; they want them to genuinely care – beyond fulfilling legal responsibilities
Jaguar Land Rover makes PR and communications appointment for SSA
October 17, 2024
Automotive enthusiast Izak Louw brings extensive experience in marketing, public relations and product management to the role.
Nigerian consumers continue to feel the pressure of high prices
October 16, 2024
Study finds that 58% of people reported a worsening financial situation over the last six months. Only 21% saw improved household income.
AMC’s practical and relevant online courses for real-world scenarios
October 16, 2024
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking from six weeks to 10 months.
PR organisations collaborate on latest African landscape study
October 15, 2024
Research will capture demographic data on the industry while exploring critical issues such as ethical practices and PR’s role in business.
Brand nicknames: Great for consumers, bad for brand strategies
October 15, 2024
When a brand starts to accept and even adopt a nickname given by consumers, it makes the brand seem less powerful, researchers find.
An old standby in a modern world of tech-driven communication
October 14, 2024
The humble business card is surely one of the oldest, simplest and most cost-effective marketing tools we have. Is it still relevant?
Industry bodies collaborate to launch SA’s Content Creator Charter
October 14, 2024
Charter aims to establish guiding principles for ethical and transparent partnerships in the country’s growing creator economy
The seven types of consumers all businesses should get to know
October 11, 2024
Euromonitor study lists groupings that represent 79% of the global population and are characterised by specific behavioural traits.
Whatever happened to Africa’s magical Metaverse?
October 11, 2024
Touted as the next big thing, Africa’s Metaverse mania appears to have died down. Is it yesterday’s news, or quietly evolving?
Soaring cooking oil prices are hitting Ghanian consumers and retailers
October 10, 2024
In the country’s Ashanti region, prices can surge by 12% or more every three days, news report says.
Insights and thought leadership for Africa’s marketing professionals
October 10, 2024
Issue 3 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
Ghana institute launches new customer satisfaction report for banks
October 9, 2024
CIMG names seven 5-star banks in the third wave of the Ghana Customer Satisfaction Index Report for 2023.
Subscribe Now
Free monthly marketing news, articles, events and publication release notifications.