Brand loyalty and purchasing decisions of township residents examined
November 14, 2024
Growing influence of digital connectivity a ‘significant opportunity’ for brands targeting South Africa’s township consumers.
LATEST news
Meta appoints Derya Matras as new Vice President for the EMEA region
November 14, 2024
Matras has experience of the African market, having previously led Meta’s business operations in Africa, the Middle East and Turkey.
Stay ahead in a rapidly evolving industry with the AMC short courses
November 13, 2024
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Edgars forges ahead with its no-frills Express Stores concept in Zimbabwe
November 13, 2024
More outlets open to give Zimbabwean consumers access to low-cost new clothes and take on the growing second-hand apparel market.
AI-driven marketing campaigns are improving performance – Yum Brands
November 12, 2024
Parent company of fast-food brands such as KFC and Pizza Hut reports ‘significant increases in consumer engagement’ using AI tools.
SA’s Pick n Pay wants to open 100 new stores in the next three years
November 12, 2024
Losses for the nine-month period from January-September 2024 increased by 328%. Cost of raw material imports a big factor.
Supply chain and forex challenges hit Nestlé operations in Nigeria
November 11, 2024
Losses for the nine-month period from January-September 2024 increased by 328%. Cost of raw material imports a big factor.
Prominent Ethiopian coffee brand spreads the word in South Korea
November 11, 2024
Daye Bensa Coffee takes its new book on Ethiopian coffee to Korean connoisseurs and participates in trade show and other events.
Soundtracks in toy ads shape gender stereotypes, study suggests
November 8, 2024
Researchers analysed a sample of toy commercials and identified distinctions in the musical styles used in ads targeting boys and girls.
Whatever happened to Africa’s magical Metaverse?
November 8, 2024
Touted as the next big thing, Africa’s Metaverse mania appears to have died down. Is it yesterday’s news, or quietly evolving?
Ethiopian marketing body hosts virtual event with top Nigerian marketer
November 7, 2024
Idy Enang, President of the NIMN and a veteran marketer and broadcaster, will share insights on what sets the marketing greats apart.
Conspicuous consumption may have evolutionary roots, researchers say
November 7, 2024
Study from Canada explores how nature and nurture interact and affect the human desire for ‘signalling products’.
Malawian marketers enjoy 2024 conference and elect a new President
November 6, 2024
George Damson takes over from Isabel Kachinjika, who encourages new board to keep the vision alive through innovation and pushing boundaries.
Botswana PR professional to lead CIPR International Committee in 2025
November 6, 2024
Gaborone-based Taazima Kala elected Chair of the Chartered Institute of Public Relations International Committee.
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