How Africa’s marketers can connect with the ‘cool squad’ in 2024
February 19, 2024
Youth agency discusses key marketing trends that will resonate with Generation Z consumers in an authentic and impactful way.
LATEST news
New guidelines aim to define measurement metrics for AR campaigns
February 19, 2024
Two industry bodies team up to establish clear and consistent definitions and measurement guidelines for ads in Augmented Reality campaigns.
Vintage typography invokes nostalgia and builds emotional connections
February 16, 2024
Study emphasises the impact of nostalgia on consumer behaviour, and how typography in ads and marketing material is a key influencer.
SA’s Information Regulator clamping down on ‘junk’ calls to consumers
February 16, 2024
News reports say 14 infringement notices are being issued to organisations for contravening consumer-protection laws.
Report discusses shift towards a culture-first social media approach
February 15, 2024
Brands will need to understand and tap into culture in a more nuanced and empathetic way than ever before, says Ogilvy.
Zambia institute unveils details of its 2024 marketing conference
February 15, 2024
This year’s conference and awards dinner takes place at Victoria Falls in May, under the theme ‘Elevate-Innovate-Thrive’.
Kalu Kalu appointed Business Unit Director at media agency PHD Nigeria
February 14, 2024
Kalu has been with the agency since 2016 and brings a wide range of experience and professional expertise to his new role.
Two bodies join forces to assess the state of African PR industry
February 14, 2024
Latest flagship study will gather demographic data on the public relations industry and investigate key issues it faces in 2024.
African Marketing Confederation unveils reconstituted President’s Council
February 13, 2024
Long-standing AMC Secretary General steps down and replacement from Uganda is announced. New Vice Presidents named.
Pizza chain offers a Goodbye Pie to help pre-Valentine’s breakups
February 13, 2024
Pre-Valentine’s Day relationship breakups are a big deal. Now you can do it remotely while sending your ex a pizza as a consolation.
Ad agency Boomtown announces appointment of new Managing Director
February 12, 2024
Firdous Osman joins the independent ad agency from the Publicis Groupe, where she held senior leadership positions.
Conference discusses navigating Africa’s changing media landscape
February 12, 2024
Delegates hear of an unfolding new era in the continent’s media research, where in-moment studies will be crucial.
French supermarket group opens its first cash-and-carry in Senegal
February 9, 2024
Auchan underlines its African retail ambitions with new sub-brand in Senegal and a move into the Algerian market.
In-depth insights and thought leadership for Africa’s marketing professionals
February 9, 2024
Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
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