
WPP creates a new kind of talent pipeline designed for the AI era
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
EXPORTS
By our African Marketing Confederation News Team | 2025
The nation is currently one of the lesser lights in African coffee exports, but the 2024/25 marketing season showed positive trends.
Rwanda’s coffee exports increased by almost 50% in the 2024/2025 marketing season, earning revenue of US$116–million. In addition, output rose 25% to 21,000 tonnes.
Image by Wahyu_T on Freepik
The Kigali-based newspaper, The New Times, reports that the figures were released by the country’s National Agricultural Export Development Board (NAEB) at an event earlier in November.
It quotes the CEO of the NAEB, Claude Bizimana, as saying that two factors drove the strong performance: the maturity of replanted coffee trees and a strong rally in global coffee prices.
Under the Rwandan government’s Strategic Plan for Agricultural Transformation, the country wants to raise its coffee export volumes to 32,000 tonnes by 2028/2029. The plan emphasises improving productivity, modernising processing facilities, and expanding access to premium markets.
Rwanda is sixth-largest African coffee exporter
Rwanda ranks as Africa’s sixth-largest coffee exporter – behind Uganda, Ethiopia, Tanzania, Côte d’Ivoire and Kenya.
“While smaller than these major players, the Rwandan sector continues to benefit from favourable market conditions and targeted government support,” comments Agence Ecofin, an information agency specialising in public management and the African economy.
For years, Ethiopia has been synonymous with African coffee. But the website Coffee Intelligence reports that, in a quiet but formidable shift, Uganda has seemingly taken the lead by exporting 7.17million bags worth $1.97-billion in the past year.
Rwandan domestic consumption on the rise
Rwanda’s coffee industry is also being boosted by an increase in domestic coffee consumption.
According to the NAEB, there has been progress in Rwanda’s domestic coffee consumption, driven by changing consumer habits, government initiatives, and a growing appreciation for locally produced coffee.

Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.

Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.

Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.

‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.

Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.

Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.

Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.

Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.

TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.

Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.