Advertising

Annual ranking reveals agencies, campaigns, agency groups and brands that were on top of their creativity game in 2022.

The decades-old relationship between content, audiences and advertising is being eroded by data-rich performance channels like retail media.

But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.

Executive Appointments

Demet Ikiler, described as ‘one of the most progressive leaders of the industry’, moves after two decades with rival group WPP.

Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.

Marketers and ad agencies should consider showing the product first and revealing the brand later in TV advertisements.

Unusually, this year’s top performers’ list has no retailers, financial services companies or consumer packaged goods (CPG) brands.

High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.

With consumers increasingly expecting advertisers to push for enhanced sustainability, it’s clear the two forces must find common ground.

Heineken ties its green energy strategy in the South American country to a popular Rio entertainment venue during a local music festival.

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