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Advertising

Advertising

Advertising

Global advertising sector is now predicted to grow at 8.4% in 2022, more than one percent less than previous expectations, says report.

Advertising

Advertising

New advertising rules are meant to protect children and other vulnerable groups from the growth in marketing by sports-betting companies.

Greenwashing

Greenwashing

Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.

Greenwashing

Greenwashing

Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.

Advertising

Advertising

Corporate banker Rand Merchant Bank confirms Grey as its new creative agency as it seeks to ‘energise’ and ‘bring life’ to the brand.

FMCG

FMCG

Proctor & Gamble, one of the world’s biggest advertisers, is increasing product prices to help offset rising costs but won’t cut its adspend.