Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico Read More »
Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.
Memorable visuals in ads are more likely to lead to purchase – study Read More »
SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.
Watchdog instructs auto brand to remove or amend TV ad campaign Read More »
As regulatory pressure around using AI in video advertising grows, researchers examine how labelling requirements may impact ad performance.
Study finds that AI labelling does not hurt video ad performance Read More »
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
ChatGPT ads in Africa: A game changer or a trust gamble? Read More »
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
WPP creates a new kind of talent pipeline designed for the AI era Read More »
Brand teams up with some of soccer’s biggest stars ‘to show that Pepsi belongs wherever great food is being enjoyed’.
‘Food Deserves Pepsi’ soccer-focused campaign debuts ahead of World Cup Read More »
AI is powerful, but the human capacity for storytelling and emotional connection still creates a measurable competitive edge in advertising.
AI ads almost indistinguishable – but they don’t perform as well Read More »
Most participants across a three-country study responded positively to disability inclusion in advertising campaigns.
Disability inclusion in advertising can build stronger brand affinity Read More »
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
ChatGPT ads in Africa: A game changer or a trust gamble? Read More »
