New report urges marketers to rethink frequency strategy amid fragmentation, signal loss and rising consumer frustration.
Omnicom Media study warns ‘negative reach’ can undermine ad campaigns Read More »
Savanna cider proves itself against some of the world’s top advertisers at annual Advertising Effectiveness Awards.
SA brand delivers ‘impressive overall performance’ at Kantar awards Read More »
Advertisers are getting better bang for their buck, and that’s pulling more ad dollars onto the platform, report says.
‘Watershed moment’ as Meta’s ad revenue looks set to surpass Google Read More »
D.A. Twum Jnr Fellowship promotes mentorship, hands-on learning and creative industry exposure for next generation of creative leaders.
Memorial fellowship launched by Ghana’s marketing and ad community Read More »
Research reveals six make-or-break factors that determine whether gender-equality advertising builds loyalty or triggers backlash.
Prove it or lose her: The new rules for advertising to women Read More »
Marks a new era of accountability, professional excellence and consumer protection within the local advertising and marketing sector.
Zambia unveils Advertising Standards and launches new Standards Board Read More »
Consumer engagement with YouTube remains strong overall, but conventional in-stream advertising may not provide future growth – report.
Earnings: YouTube revenue lagged in Q4 while Amazon forged ahead Read More »
Bill to be debated in parliament will likely include restrictions on broadcast times, sponsorships and promotional activities.
Ghana plans to toughen rules on marketing and advertising of alcohol Read More »
Gugu Mthembu joins a lineup of 27 jury presidents, all regarded as leaders in the international advertising and marketing industry.
SA marketer named as a Jury President for 2026 Cannes Lions gathering Read More »
Certain restrictions on TV and online advertising aimed at kids. Health sector sees it as a first step towards a total ban.
Britain introduces laws to restrict junk food advertising to children Read More »
