Advertising

Ha, ha! There’s a slow but steady return to humour in advertising

There are absolutely no barriers to the use of humour in ads – regardless of media channel, region or category – says industry expert.

DDB agency in Philippines issues an apology after video to promote local tourism found to have used footage from four other nations.

Motor company’s ad said new vehicle model was ‘here’, but the board found the long waiting list meant consumers could be misled.

A swing to digital media has occurred in many parts of the world. But, in African markets, traditional advertising appears to remain strong.

Annual ranking reveals agencies, campaigns, agency groups and brands that were on top of their creativity game in 2022.

The decades-old relationship between content, audiences and advertising is being eroded by data-rich performance channels like retail media.

But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.

Demet Ikiler, described as ‘one of the most progressive leaders of the industry’, moves after two decades with rival group WPP.

Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.

Marketers and ad agencies should consider showing the product first and revealing the brand later in TV advertisements.