Advertising

Unusually, this year’s top performers’ list has no retailers, financial services companies or consumer packaged goods (CPG) brands.

High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.

Sustainability

With consumers increasingly expecting advertisers to push for enhanced sustainability, it’s clear the two forces must find common ground.

Heineken ties its green energy strategy in the South American country to a popular Rio entertainment venue during a local music festival.

Sponsorships and certain other forms of marketing are still permissible in spite of the ban, Greenpeace and other activist groups complain.

Change to come into effect from 1 October will change the creative flavour of many of the country’s advertisements.

Association of National Advertisers says measuring the success organic influencer marketing has been an ongoing challenge.

Global advertising sector is now predicted to grow at 8.4% in 2022, more than one percent less than previous expectations, says report.

The platform’s income from ad sales should hit US$11-billion this year, surpassing the combined income of both Twitter and Snapchat.

UK medical researchers say they have proof that people will eat less ‘bad’ food if curbs are placed on advertising them.