Shaquille O’Neal, former NBA superstar, becomes President of Reebok Basketball and will cultivate relations with athletes and organisations.
Reebok refocuses its strategy through tie-up with basketball legend Read More »
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
When topical news stories become a brand-building opportunity Read More »
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
African sneaker brands are showing some fancy footwork Read More »
Simple packaging can infer that a product has fewer ingredients and is purer – and therefore justifies a higher price. But not always.
Is less more? Examining the consumer trend toward minimalist packaging Read More »
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
When topical news stories become a brand-building opportunity Read More »
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
African sneaker brands are showing some fancy footwork Read More »
Relationships are still at the core of successful transactions, but marketers must be disruptive and embrace storytelling and social proof.
Tips on how to make your brand the stand-out marketing act of 2024 Read More »
Singer-songwriter and global sporting brand have a history of launching disruptive fashion takes on sport styles.
Superstar Rihanna teams up for second time with sportswear icon Puma Read More »
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
East Africa’s Java House unveils a new outlet concept in Nairobi Read More »
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Rugby kit debate creates a marketing opportunity for grocery brand Read More »
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.