East Africa’s Java House unveils a new outlet concept in Nairobi
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
Brand Strategy
Rugby kit debate creates a marketing opportunity for grocery brand
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Adidas signs a kit deal with English Premier League up-and-comers
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Pepsi unveils marketing strategy to celebrate its 125th birthday
New logo and packaging design, a pop-up New York City diner, increased content marketing, and new commercials are all part of the fun.
Nestlé still the world’s most valuable food brand, latest study finds
Company’s ability to meet evolving consumer preferences and stay ahead of trends has been a driving force behind its continued brand growth.
Amazon and Google the world’s top two ‘culturally resonant’ brands
Metric goes beyond the transactional, to ‘having a shared perspective of the world and an understanding of the true value the brand provides’.
Global pizza chain to sink its teeth into the East African market
Papa John’s, which already operates in more than 5,500 outlets in 60 countries, now has Kenya and Uganda in its sights.
Popular SA grocery home-delivery service enhances brand through toys
Checkers Sixty60 service releases its own range of toys to appeal to children of its growing customer base.
Highly competitive Nigerian bitters market gets yet another entrant
Media event in Lagos unveils Nollywood brand ambassador and premium brand strategy for Korect Bitters, which joins a host of competitors.
Banks fill top spots in Kantar’s latest SA Valuable Brands survey
A fifth of the brands in the 2023 ranking grew by finding new ways to build value, despite challenging market conditions.
