Brand Strategy Archives - African Marketing Confederation

Consumer Health

It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.

Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.

As the problem of loneliness increases around the world, marketers and brand strategists must find ways to portray their brand as ‘warm’.

Study finds that using unusual spellings for a brand name to make it seem cool and trendy could backfire – and make it appear less sincere.

Branding expert says this is because they don’t have a convincing, precise and emotional story that is told through the eyes of the clients.

‘Fast’, ‘adaptable’ and ‘flexible’ will be key to success in an unpredictable world, company CEO tells investors and financial analysts.

Long-established sports brand launches ‘Adidas Sportswear’ line to take on Nike for a bigger share of the global Generation Z audience.

Brand Finance Global 500 2023 study rates Amazon as the world’s most valuable brand, with Apple dropping to second spot.

ollof rice, yam and pepper soup are traditionally on the menu in Nigeria. How, then, did an Asian noodle become a much-loved brand?

A service that home-delivered alcoholic beverages to Kenyans in lockdown has now become a one-stop shop for arranging premium parties.