Brand Strategy Archives - African Marketing Confederation

Brand Experience

When marketing sports products, brand experience may not increase satisfaction, but it can alleviate or eliminate uncertainty.

He made Tesla a household name. But a tangled private life, provocative comments and the Twitter no-deal may be taking a toll on the brand.

Winning with upmarket shoppers requires the delivery of seamless online and offline brand experiences for customers.

The increasingly blurred lines between work and private time have inspired clever campaigns from both Heineken and Stella Artois this month.

The Happiness Report believes that people will reward brands which embrace humour with loyalty, advocacy and repeat purchases.

Heineken suggests stressed-out employees use a near-magical bottle opener to immediately shut down all work apps and work-related devices.

Joint strategy will include co-branded product campaigns, limited-edition merchandise giveaways and limited-edition promotions.

Global warming means residents of Miami tend to get hot under the collar in summer. Coors Light marketers think they can make a difference.

Coke’s unveiling of a trendy London retail outlet – its first in Europe – follows on from successful openings in the US market.

Brand campaign to reduce plastic pollution in Mexico’s coastal waters is now being extended to countries around the world.