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Brand Strategy

Advertising

Advertising

High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.

Brand Building

Brand Building

Demonstrating passion and creating a brand that you would want to buy from are important points to help create authentic engagement.

Branding

Branding

Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.

Brand Equity

Brand Equity

Researchers focus on the key metric of brand equity to understand how brands are affected by macro-economic business cycles.

Brand Strategy

Brand Strategy

More than 3,000 outlets will be upgraded, the mobile app is to be improved, staff training increases and advertising spend gets a boost.

Advertising

Advertising

Heineken ties its green energy strategy in the South American country to a popular Rio entertainment venue during a local music festival.