Brand Acquisitions
Study finds brand acquisitions may not work out as planned, as consumer perceptions of the brand become tainted. But this can be mitigated.
Brand Strategy
Advertising
High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.
Marketing Challenges
Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.
Brand Building
Demonstrating passion and creating a brand that you would want to buy from are important points to help create authentic engagement.
Advertising Campaigns
Campaign shows Carte Blanche anchor ‘getting down and funky’ in a cool bar to promote South African Breweries’ popular beer brand.
Branding
Time is right to adopt a modern and contemporary new look as the brand embarks on the most exciting chapter in its history, CEO says.
Agency Appointments
Full-service agency Avatar will assist with commercial and B2B marketing, products comms, influencer relations, events and media buying.
Brand Equity
Researchers focus on the key metric of brand equity to understand how brands are affected by macro-economic business cycles.
Brand Strategy
More than 3,000 outlets will be upgraded, the mobile app is to be improved, staff training increases and advertising spend gets a boost.
Advertising
Heineken ties its green energy strategy in the South American country to a popular Rio entertainment venue during a local music festival.
