Congress confirms that OOH is no longer the ‘traditional’ medium
We apply an African lens to the recent World Out of Home Organization Congress held in Mexico City.
Congress confirms that OOH is no longer the ‘traditional’ medium Read More »
Out-of-Home
Advanced out-of-home measurement platform launched onto Ghanaian market
Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.
Advanced out-of-home measurement platform launched onto Ghanaian market Read More »
Congress confirms that OOH is no longer the ‘traditional’ medium
We apply an African lens to the recent World Out of Home Organization Congress held in Mexico City.
Congress confirms that OOH is no longer the ‘traditional’ medium Read More »
Armpit ‘scratch-and-sniff’ OOH campaign gets consumers talking
Deodorant brand gets New Yorker’s tongues wagging and noses sniffing with innovative new out-of-home activation.
Armpit ‘scratch-and-sniff’ OOH campaign gets consumers talking Read More »
Genevieve Coward appointed Deputy CEO of Primedia Out-of-Home
Experienced OOH media executive brings particular expertise in data analytics, market intelligence and client-centric solutions to new role.
Genevieve Coward appointed Deputy CEO of Primedia Out-of-Home Read More »
Africa representative is appointed to global OOH body’s board
Top media industry executive Jacques du Preez becomes Director for Africa on the board of the World Out of Home Organization.
Africa representative is appointed to global OOH body’s board Read More »
OOH specialist JCDecaux announces new senior sales appointment
Gia Conte leverages industry experience to become Head of Sales: Malls for the out-of-home company’s South African operations
OOH specialist JCDecaux announces new senior sales appointment Read More »
Global spend on OOH advertising has broken 5% barrier for first time
Annual congress in Hong Kong hears that all major regions, including Africa, posted strong growth in 2023, with more to come this year.
Global spend on OOH advertising has broken 5% barrier for first time Read More »
Primedia consolidates its OOH businesses and appoints a new CEO
Primedia Out-of-Home formed as Outdoor and Retail divisions are merged. Bongumusa Makhathini takes the reins.
Primedia consolidates its OOH businesses and appoints a new CEO Read More »
Six factors are set to drive further OOH growth in 2024 and beyond
‘Enormous opportunity’ for a trusted medium like out-of-home as online ‘is bedevilled by fears over brand safety, fraud, and fake news’.
Six factors are set to drive further OOH growth in 2024 and beyond Read More »