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Social Media Strategy

Social Media

Social Media

But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.

Social Media

Social Media

A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.

Social Media

Social Media

Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.

Social Media

Social Media

The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.

Social Media

Social Media

Social media platform TikTok has seen market penetration and usage increase dramatically. But what is the potential for African marketers?

Social Media

Social Media

Some brands and online communities may encourage trolling in anticipation of positive side-effects such as increased traffic to their platforms.