Social Media
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
Social Media Strategy
Social Media Influencers
Journey from unemployed factory worker to the most popular personality on TikTok with more than 146-million followers.
Social Media
A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.
Influencer Marketing
Micro-influencers are particularly in demand due to their ability to authentically communicate with a brand’s customers.
Socia Media
The online world is full of avoidable social media blunders by businesses. Here are some of the common ones.
Social Media
Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.
Advertising Strategy
The platform’s income from ad sales should hit US$11-billion this year, surpassing the combined income of both Twitter and Snapchat.
Social Media
The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.
Social Media
Social media platform TikTok has seen market penetration and usage increase dramatically. But what is the potential for African marketers?
Social Media
Some brands and online communities may encourage trolling in anticipation of positive side-effects such as increased traffic to their platforms.
