Social Media Strategy

Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.

Social Media

Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.

Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.

If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.

Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!

Brands have a great opportunity to achieve excellent ROI on the platform. However, there are several important points to be aware of.

But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.

Journey from unemployed factory worker to the most popular personality on TikTok with more than 146-million followers.

A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.

Micro-influencers are particularly in demand due to their ability to authentically communicate with a brand’s customers.