Social Media Strategy

Posts that align with organisational values are most successful

Social media posts that align best with the image and values the public associates with a brand are likely to be the most shared – study.

While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.

Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.

Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.

Following the ‘spy balloon’ scandal, countries could try to curtail or ban the social video app. How will this impact its stellar growth?

Researchers find that African marketers rely significantly more on social media as a marketing tool than their global counterparts.

Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.

Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.

If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.

Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!