INDUSTRY AWARDS

Triple win for Kenyan firm at prestigious international awards event

By our African Marketing Confederation News Team | 2025

Globetrack honoured in London at the International Association for the Measurement and Evaluation of Communication (AMEC) awards.

Kenyan media monitoring and analytics firm, Globetrack, has been honoured with three awards at the International Association for the Measurement and Evaluation of Communication Awards in London. The AMEC Awards have been in existence for 23 years.

Esther Kagiri celebrates Globetracks’s AMEC 2025 award wins

Esther Kagiri celebrates Globetracks’s AMEC 2025 award wins

At AMEC 2025, Globetrack was the only African-based company to be acknowledged for excellence. 

 

It was honoured for its outstanding contributions to advancing strategic communication through data insight-led measurable impact for projects with the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) and the Kenya Civil Aviation Authority (KCAA) 

 

In addition, the company’s founder and Managing Director, Esther Kagiri, was named the AMEC Executive Professional of the Year, a global honour recognising her leadership, dedication to excellence, and outstanding contribution to advancing communication measurement standards worldwide. 

 

Combating alcohol and drug abuse 

 

Globetrack’s collaboration with NACADA focused on combating alcohol and drug abuse through data-driven communication.  

 

Working closely with NACADA, the company mapped a comprehensive measurement journey – setting baselines, piloting insights, and building a scalable evaluation framework that directly supports NACADA’s prevention and education mandate. 

 

The project established a measurement narrative for the state corporation, allowing meaningful tracking of behavioural and perceptual change, a critical step toward understanding the effectiveness of public health campaigns in Kenya. 

 

In the second category, Globetrack was lauded for its ability to bridge the gap between measurement and management, transforming data into actionable strategies that support the Kenya Civil Aviation Authority’s core mandate – aviation safety, compliance and stakeholder confidence. 

 

“Our recommendations went beyond generic insights,” explains Kagiri. “They were business-aligned and outcome-driven. For KCAA, that meant connecting communication to its core mission of aviation safety and compliance, proving that strategic measurement can directly support operational success.” 

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Jason Lottering
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.