EchoHouse creates new business unit to drive brand growth for Johnnie Walker and two other Diageo drinks brands in three African regions.
Ghana-based agency appointed to help Johnnie Walker stride across Africa Read More »
Association for Communication and Advertising introduces white paper that discusses four priorities for the sector in the age of AI.
New paper examines AI and the future of advertising and communications Read More »
Increasingly, African consumers are seeking health and wellbeing in their daily lives. How should marketers meet this need?
How brands can capitalise on Africa’s health and wellness trend Read More »
In 2024, it surpassed Egypt to become North Africa’s most popular tourist location. It aims to continue this trend and is investing heavily.
Morocco breaking tourism records and is now region’s top destination Read More »
US-based giant will soon begin opening branded stores in South Africa, promising ‘high-quality, affordable merchandise’.
Walmart’s arrival heralds ‘full-throttle assault’ on SA retail scene Read More »
Country’s rapidly evolving consumer trends are not a moment of transition. Rather, they represent a complete reset.
Kenya’s key trends come under the spotlight in research report Read More »
The current issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, brings fresh perspectives.
Current issue brings latest news and insights to Africa’s marketers Read More »
Nike issues a challenge to the hesitant generation and emphasises that sometimes the most important choice is to simply begin.
As generational expectations and attitudes change, Nike asks ‘Why Do It?’ Read More »
McCoy brings two decades of experience of working with blue-chip clients in various markets, including in Africa and the Middle East.
Branding agency HKLM appoints Clayton McCoy as new Managing Director Read More »
NZ children are being exposed to unhealthy food, alcohol and gambling marketing 76 times every day, new study finds.
Urgent need to restrict unhealthy marketing to children, say academics Read More »
