Confederation thrilled to have greater representation from Francophone countries as it strives to be a truly Africa-wide organisation.
AMC welcomes more French-speaking African countries into the fold Read More »
Six-country study finds that younger, more optimistic, consumers will drive a retail revolution across the continent.
BCG examines how young consumers are reshaping Africa’s retail future Read More »
Choice Hotels International is opening three Kenyan properties in early 2026 and plans at least 15 more in sub-Saharan Africa.
Global hotel franchisor unveils plans for expansion into SSA region Read More »
Collaboration will use the agency’s marketing capabilities to support meaningful social impact around cardiovascular diseases.
Dentsu Zambia works with heart hospital to raise community awareness Read More »
A new production line near Nairobi will produce the Orbit chewing gum brand for SSA and the Extra brand for Arabic-speaking markets.
Mars Wrigley ups its investment in Kenyan market to over US$70-million Read More »
While much of the Black Friday focus is online sales, demand for a physical store experience remains strong and may be increasing.
Retailers must not neglect their in-store offering this Friday Read More »
CMOs are navigating unprecedented complexity and growing expectations for accountability. But demonstrating ROI isn’t always easy.
CMOs are still struggling to justify their spending to the CFO Read More »
Announcement concludes an eight-season collaboration that included Visit Rwanda as the club’s first Official Sleeve Partner.
Rwanda and Arsenal FC to end their long-running sponsorship deal Read More »
Customers react to brand inauthenticity with emotional implications comparable to those of human-to-human betrayal, researchers find.
Here’s how consumers react when they feel ‘betrayed’ by a brand Read More »
Strategic Marketing for Africa, magazine of the African Marketing Confederation, is for deep-thinking industry professionals.
Our latest issue brings insights and trends to Africa’s marketers Read More »
