African Marketing Confederation News Team – African Marketing Confederation

An icon reimagined: Historic Schweppes brand gives itself a facelift

Brand revamp responds to evolving trends, particularly among younger consumers, while acknowledging Schweppes’ 240-year history.

Partnership ensures Liverpool won’t walk alone as it sees a strong retail opportunity among its growing fan base in Africa.

Latest move in Carrefour’s Africa expansion strategy should see it operating 30 stores in the country with a local partner by 2028.

Certain restrictions on TV and online advertising aimed at kids. Health sector sees it as a first step towards a total ban.

The brands that thrive will treat creativity as a core strategy which underpins sustainable growth, social impact and global engagement

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.

Master franchisor of brands such as Steers, Debonairs Pizza, Wimpy, Tashas and others announces a partnership in Malaysia.

Company believes Uganda’s dynamic youth culture, love of bold flavour and creative energy make it an ideal market to debut the campaign.

Using slang identifies a social affiliation or particular relationship. Brands should beware of using it inappropriately.

IMM Institute calls for nominations for its annual awards taking place in March 2026, while TMSA issues awards and congress teaser.