Company maintains an African R&D presence to understand local nutritional gaps and preferences, then innovate accordingly.
Nestlé says it plans more research and development in SSA region Read More »
Nearly half of global shoppers often abandon their online shopping cart because the digital experience is too frustrating, study finds.
Many brands still failing to deliver a good online customer experience Read More »
Ofori-Dwumfuo joins from Hollard Ghana to become Chief Marketing Communications and Customer Experience Officer.
Ghana’s GCB Bank appoints Cynthia Ofori-Dwumfuo to leadership role Read More »
Facility will accommodate 25,000 pallets to store refrigerated and frozen products – including fruits, vegetables and dairy items for export.
New US$29-million development will boost cold chain capacity in Egypt Read More »
Rapid product launches, digital supply chains and customer engagement strategies are making fashion even faster. But at what cost?
How ‘ultra-fresh’ fashion is reshaping the ‘fast-fashion’ industry Read More »
While the potential is vast, capturing it requires a precise understanding of how Africa’s mobile-first consumers behave.
Report emphasises the scale of Africa’s digital economy opportunity Read More »
Broadcast Research Council of SA appoints GfK to replace Nielsen in designing and deploying a new Total Video Measurement service.
GfK to fill Nielsen’s shoes as latter plans its exit from SA market Read More »
If the African PR industry can get AI governance right, there’s a huge opportunity to maximise its potential in the sector.
AI in PR: Balancing promise with responsibility Read More »
AI-based search is altering how consumers seek and interact with search platforms, and how marketers must approach online visibility.
Good content increasingly important in the age of AI search – Gartner Read More »
Coopérative U plans at least 10 stores in the country over the next five year, in partnership with property developer Groupe Duval.
French-based ‘U’ supermarket and hypermarket brand opening in Rwanda Read More »
